Market research allows you to base your decisions on scientific facts. This is certainly more persuasive than if you had to convince a management or financial committee that keeps track of every cent (or should I say every 5 cents!) spent by your company. Marketing as a science? I\u2019d say that it\u2019s an applied art and a studied science.<\/p>\n
Most of the time, I recommend that clients partake in thorough market research so that they are in a position to make well-informed decisions. I feel that, depending on the case, it\u2019s better to look before you leap.<\/p>\n
In a professional context, I often work on research projects, both qualitative (exploring a subject through focus groups or individual interviews) and quantitative (validating information through surveys). But I\u2019m aware that research has its limits.<\/p>\n