{"id":4157,"date":"2013-02-26T09:56:16","date_gmt":"2013-02-26T14:56:16","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=4157"},"modified":"2022-10-04T09:33:22","modified_gmt":"2022-10-04T13:33:22","slug":"the-1-b2b-marketing-bi-monthly","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/","title":{"rendered":"The #1 B2B Marketing Bi-Monthly"},"content":{"rendered":"<div>\n<p>Spring, and the changes that come with it, will be here soon: below you will find some of the latest in B2B in Quebec and elsewhere from the last two weeks, concocted by Exo Marketing.<\/p>\n<p><strong>1. Next winter, Bombardier will perform full-scale tests of new electric vehicles in Montreal<\/strong><\/p>\n<p>A little chauvinism never hurts anyone. No one doubts that the Quebec cold will put the new <em>Primove<\/em> batteries to the test! We obviously hope the mission is a success for Bombardier, who is collaborating with several companies all across North America and the world. <a href=\"https:\/\/www.cbc.ca\/news\/world\/story\/2013\/02\/18\/technology-bombardier-electric-buses.html\">Read more<\/a>.<\/p>\n<\/div>\n<div>\n<p><strong>2. Google: a global company with local concerns<\/strong><\/p>\n<p>The main advantage of the web is having a \u201cglobal\u201d reach. But for Google, that can also be a disadvantage. The Californian company is being ordered by European authorities to make its privacy rules conform to local laws. This is a case to be followed closely and that could have major repercussions on the \u201cGoogle system\u201d (search engines, email, news, etc.).<\/p>\n<\/div>\n<p><strong>3. Retail commerce and e-competition<\/strong><\/p>\n<div>\n<p>As discussed in an article from our blog, e-commerce is booming and several traditional actors need to adapt. This is the case with Best Buy that generalizes its policy on the web: \u201cwe always match the lowest price.\u201d Will this be enough? <a href=\"https:\/\/mashable.com\/2013\/02\/16\/best-buy-price-match\/\">Read more.<\/a><\/p>\n<\/div>\n<div>\n<p><strong>4. Scheduled opening of the Google Store<\/strong><\/p>\n<p>Even though some companies are trying to make their sales strategy more virtual, others, like Google, are trying to make it more tangible. Will the \u201cproduct experience\u201d from Google Stores be as driven as in the Apple stores? Answers to come at the end of 2013 in the United States. <a href=\"https:\/\/www.huffingtonpost.com\/2013\/02\/17\/google-retail-stores-stand-alone-2013_n_2707500.html\">Read more<\/a>.<\/p>\n<\/div>\n<p><strong>5. An internet tax to follow (not closely)<\/strong><\/p>\n<p>In France, the government will consider implementing an internet tax. The objective of this tax is to reconcile the digital economy with digital taxation. This could have repercussions in other countries if the results are conclusive and satisfy the involved actors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spring, and the changes that come with it, will be here soon: below you will find some of the latest in B2B in Quebec and elsewhere from the last two weeks, concocted by Exo Marketing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,2],"tags":[50],"class_list":["post-4157","post","type-post","status-publish","format-standard","hentry","category-sales-marketing-and-b2b-business","category-uncategorized","tag-marketing-b2b-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The #1 B2B Marketing Bi-Monthly - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The #1 B2B Marketing Bi-Monthly\" \/>\n<meta property=\"og:description\" content=\"Spring, and the changes that come with it, will be here soon: below you will find some of the latest in B2B in Quebec and elsewhere from the last two weeks, concocted by Exo Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-26T14:56:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-04T13:33:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"The #1 B2B Marketing Bi-Monthly\",\"datePublished\":\"2013-02-26T14:56:16+00:00\",\"dateModified\":\"2022-10-04T13:33:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/\"},\"wordCount\":322,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"keywords\":[\"marketing B2B\"],\"articleSection\":[\"Sales, Marketing and B2B Business\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/\",\"url\":\"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/\",\"name\":\"The #1 B2B Marketing Bi-Monthly - ExoB2B\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"datePublished\":\"2013-02-26T14:56:16+00:00\",\"dateModified\":\"2022-10-04T13:33:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The #1 B2B Marketing Bi-Monthly\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\",\"name\":\"Collaboration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"caption\":\"Collaboration\"},\"url\":\"https:\/\/exob2b.com\/en\/author\/collaborateur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The #1 B2B Marketing Bi-Monthly - ExoB2B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/","og_locale":"en_US","og_type":"article","og_title":"The #1 B2B Marketing Bi-Monthly","og_description":"Spring, and the changes that come with it, will be here soon: below you will find some of the latest in B2B in Quebec and elsewhere from the last two weeks, concocted by Exo Marketing.","og_url":"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2013-02-26T14:56:16+00:00","article_modified_time":"2022-10-04T13:33:22+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg","type":"image\/jpeg"}],"author":"Collaboration","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Collaboration","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/"},"author":{"name":"Collaboration","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1"},"headline":"The #1 B2B Marketing Bi-Monthly","datePublished":"2013-02-26T14:56:16+00:00","dateModified":"2022-10-04T13:33:22+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/"},"wordCount":322,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"keywords":["marketing B2B"],"articleSection":["Sales, Marketing and B2B Business"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/","url":"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/","name":"The #1 B2B Marketing Bi-Monthly - ExoB2B","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"datePublished":"2013-02-26T14:56:16+00:00","dateModified":"2022-10-04T13:33:22+00:00","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/the-1-b2b-marketing-bi-monthly\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"The #1 B2B Marketing Bi-Monthly"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1","name":"Collaboration","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","caption":"Collaboration"},"url":"https:\/\/exob2b.com\/en\/author\/collaborateur\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/4157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=4157"}],"version-history":[{"count":2,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/4157\/revisions"}],"predecessor-version":[{"id":33230,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/4157\/revisions\/33230"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=4157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=4157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=4157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}