![\"Josepf](\"https:\/\/lh4.googleusercontent.com\/-7N-P5aSbwHY\/AAAAAAAAAAI\/AAAAAAAAAAA\/1U8jShxppSU\/s600-c-k\/photo.jpg\" "\\"Josepf")
On my 51st birthday, April 12th, 2013 I have the honor of presenting in Montreal to the APCM or l\u2019Association des professionnels de la communication et du marketing. The title of my talk, which will be in English is “M\u00e9dias sociaux : Une perspective structur\u00e9e”. No matter how you say it, taking a structured or process approach to social media is very important. This blog post will highlight areas of that talk as a teaser. Certainly you want to attend and here it lives, to do so please click the link above.<\/p>\n
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Why Digital Media is Important<\/strong><\/h2>\nA subtle revolution has taken place because of the Internet. Google calls this the “Zero Moment of Truth” or ZMOT. The vast majority of us are taking our activities to the cloud. We have broken old patterns of relationship and sales to research “stimulus” or awareness online. We do not even really think about. We see an ad on TV we Google it. We hear a radio spot that interests us and we Google that. But, we even surf while shopping, waiting in a Doctor\u2019s office, or thinking about what B2B moves we want to make.<\/p>\n
Electronic Multitasking Fun Facts:<\/strong><\/p>\n\n- 77% of TV viewers use a second device while watching TV!<\/li>\n
- An amazing 90% of people use multiple screens sequentially.<\/li>\n<\/ul>\n
Why Social Media is Here to Stay<\/strong><\/h2>\nSocial media is here to stay because we want it and it works. Forget the media part. We want social recommendations. We ask friends, family and trusted advisors for advice. Online social has some dramatic impacts. A study from February 2012 which studied billions of online impression and billions of dollars in sales concluded that social media added a lift in revenue of 84% versus organic search alone? Why? I assert it is because we take that warm referral with us into the buy experience. We are more comfortable because we have “social proof” and we up-sell or cross-sell ourselves. Early adopters of social media for B2B are reaping the rewards and investing more into the process. We will discuss certain case studies on April 12th. One such case study is a 40% revenue growth from Twitter relationships alone!<\/p>\n
A Process Approach to Social Media<\/strong><\/h2>\nSocial media is not about Facebook. In fact, Facebook might be the last place to conduct B2B marketing. Certain studies have shown social media marketing on LinkedIn to be more effective than the similar efforts on Twitter, Facebook, and blogging combined. The key to B2B social media marketing is to understand what platforms your target audience can best be found upon. Research is a critical component of social media marketing. In this presentation we will give you a condensed overview of a robust process for social media marketing. This process involves a strategic approach involving defining your desired outcomes, bench-marking competition, identifying online communities and key influencers. The best part is this process is a science experiment which is controllable and measurable!<\/p>\n
Why Measurement is Important to B2B Social Media<\/strong><\/h2>\nThe heart of any excellent business process is repeat-ability and measurement. It is not only a mistake to think that social media cannot be measured, it is flat out incorrect! We will examine why you need to measure your social media marketing campaigns and how to measure your social media marketing! The best part of digital marketing is turning it into evidence marketing. We can measure almost every aspect of digital marketing and understand our ROI. By measuring digital marketing we can improve upon it and increase our conversion rates. Measurement in marketing is the new black, and its sexy.<\/p>\n
A Request to the APCM<\/strong><\/h2>\n
- \n
- 77% of TV viewers use a second device while watching TV!<\/li>\n
- An amazing 90% of people use multiple screens sequentially.<\/li>\n<\/ul>\n
Why Social Media is Here to Stay<\/strong><\/h2>\n
Social media is here to stay because we want it and it works. Forget the media part. We want social recommendations. We ask friends, family and trusted advisors for advice. Online social has some dramatic impacts. A study from February 2012 which studied billions of online impression and billions of dollars in sales concluded that social media added a lift in revenue of 84% versus organic search alone? Why? I assert it is because we take that warm referral with us into the buy experience. We are more comfortable because we have “social proof” and we up-sell or cross-sell ourselves. Early adopters of social media for B2B are reaping the rewards and investing more into the process. We will discuss certain case studies on April 12th. One such case study is a 40% revenue growth from Twitter relationships alone!<\/p>\n
A Process Approach to Social Media<\/strong><\/h2>\n
Social media is not about Facebook. In fact, Facebook might be the last place to conduct B2B marketing. Certain studies have shown social media marketing on LinkedIn to be more effective than the similar efforts on Twitter, Facebook, and blogging combined. The key to B2B social media marketing is to understand what platforms your target audience can best be found upon. Research is a critical component of social media marketing. In this presentation we will give you a condensed overview of a robust process for social media marketing. This process involves a strategic approach involving defining your desired outcomes, bench-marking competition, identifying online communities and key influencers. The best part is this process is a science experiment which is controllable and measurable!<\/p>\n
Why Measurement is Important to B2B Social Media<\/strong><\/h2>\n
The heart of any excellent business process is repeat-ability and measurement. It is not only a mistake to think that social media cannot be measured, it is flat out incorrect! We will examine why you need to measure your social media marketing campaigns and how to measure your social media marketing! The best part of digital marketing is turning it into evidence marketing. We can measure almost every aspect of digital marketing and understand our ROI. By measuring digital marketing we can improve upon it and increase our conversion rates. Measurement in marketing is the new black, and its sexy.<\/p>\n
A Request to the APCM<\/strong><\/h2>\n