{"id":4436,"date":"2013-04-04T10:27:20","date_gmt":"2013-04-04T14:27:20","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=4436"},"modified":"2022-01-05T15:25:18","modified_gmt":"2022-01-05T20:25:18","slug":"the-de-facto-jargon-of-your-industry","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/","title":{"rendered":"The de facto jargon of your B2B industry"},"content":{"rendered":"<p>Until very recently in its history, the Roman Church only held mass in Latin. The result of this was to limit its reach, or even make it impossible to spread its message to populations unfamiliar with Latin. Imagine this situation applied to an evening of hockey\u2026 commented in Latin: \u201cPlekanec brachyblasti! Ipse ustuloooo!\u201d This is a free translation from Latin which means, \u201cPlekanecshoots! He scoooooores!\u201d (Plekanecis a professional hockey player from the NHL Montreal team, the Canadiens.) This comical example illustrates the concern that in B2B, it\u2019s best not to use too much communications and marketing jargon unless your target speaks <em>the same language<\/em>. And even then, are you sure that the various people involved in a sales cycle have the rhetoric or master your technical vocabulary, or the vocabulary of your industry? Be sure to write your content with the proper vocabulary as well as depending on the target. Be careful, simplify, explain and illustrate what you mean. For example, if you&#8217;re speaking about Plekanec,\u00a0mention that he&#8217;s a professional NHL hockey player from the Montreal Canadiens, use an image and use definitions. I hope that this short article will help you <em>evangelize<\/em> your markets, and I wish you the best of luck with your favourite hockey team! \u201cIpse brachyblasti! Ipse ustulo!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Until very recently in its history, the Roman Church only held mass in Latin. The result of this was to limit its reach, or even make it impossible to spread its message to populations unfamiliar with Latin. Imagine this situation applied to an evening of hockey\u2026 commented in Latin.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,31,2],"tags":[50],"class_list":["post-4436","post","type-post","status-publish","format-standard","hentry","category-business-development","category-sales-marketing-and-b2b-business","category-uncategorized","tag-marketing-b2b-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De facto B2B jargon : simplify, explain and illustrate what you mean<\/title>\n<meta name=\"description\" content=\"Be sure to write your content with the proper vocabulary as well as depending on the target. Be careful, simplify, explain and illustrate what you mean.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The de facto jargon of your B2B industry\" \/>\n<meta property=\"og:description\" content=\"Be sure to write your content with the proper vocabulary as well as depending on the target. Be careful, simplify, explain and illustrate what you mean.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-04T14:27:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-05T20:25:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"The de facto jargon of your B2B industry\",\"datePublished\":\"2013-04-04T14:27:20+00:00\",\"dateModified\":\"2022-01-05T20:25:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/\"},\"wordCount\":226,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"keywords\":[\"marketing B2B\"],\"articleSection\":[\"Business Development\",\"Sales, Marketing and B2B Business\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/\",\"url\":\"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/\",\"name\":\"De facto B2B jargon : simplify, explain and illustrate what you mean\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"datePublished\":\"2013-04-04T14:27:20+00:00\",\"dateModified\":\"2022-01-05T20:25:18+00:00\",\"description\":\"Be sure to write your content with the proper vocabulary as well as depending on the target. Be careful, simplify, explain and illustrate what you mean.\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The de facto jargon of your B2B industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\",\"name\":\"Collaboration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"caption\":\"Collaboration\"},\"url\":\"https:\/\/exob2b.com\/en\/author\/collaborateur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"De facto B2B jargon : simplify, explain and illustrate what you mean","description":"Be sure to write your content with the proper vocabulary as well as depending on the target. Be careful, simplify, explain and illustrate what you mean.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/","og_locale":"en_US","og_type":"article","og_title":"The de facto jargon of your B2B industry","og_description":"Be sure to write your content with the proper vocabulary as well as depending on the target. Be careful, simplify, explain and illustrate what you mean.","og_url":"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2013-04-04T14:27:20+00:00","article_modified_time":"2022-01-05T20:25:18+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg","type":"image\/jpeg"}],"author":"Collaboration","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Collaboration","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/"},"author":{"name":"Collaboration","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1"},"headline":"The de facto jargon of your B2B industry","datePublished":"2013-04-04T14:27:20+00:00","dateModified":"2022-01-05T20:25:18+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/"},"wordCount":226,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"keywords":["marketing B2B"],"articleSection":["Business Development","Sales, Marketing and B2B Business"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/","url":"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/","name":"De facto B2B jargon : simplify, explain and illustrate what you mean","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"datePublished":"2013-04-04T14:27:20+00:00","dateModified":"2022-01-05T20:25:18+00:00","description":"Be sure to write your content with the proper vocabulary as well as depending on the target. Be careful, simplify, explain and illustrate what you mean.","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/the-de-facto-jargon-of-your-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"The de facto jargon of your B2B industry"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1","name":"Collaboration","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","caption":"Collaboration"},"url":"https:\/\/exob2b.com\/en\/author\/collaborateur\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/4436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=4436"}],"version-history":[{"count":1,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/4436\/revisions"}],"predecessor-version":[{"id":31237,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/4436\/revisions\/31237"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=4436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=4436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=4436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}