{"id":4954,"date":"2012-03-30T11:12:36","date_gmt":"2012-03-30T15:12:36","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=2242"},"modified":"2021-12-14T15:57:40","modified_gmt":"2021-12-14T20:57:40","slug":"trends-in-quantitative-and-qualitative-research-methods","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/trends-in-quantitative-and-qualitative-research-methods\/","title":{"rendered":"Trends in quantitative and qualitative research methods"},"content":{"rendered":"<p>According to a study performed in December of 2011 by the <a href=\"https:\/\/www.greenbookblog.org\/GRIT-Spring-2012\/\"><em>Greenbook Research Industry Trends Report<\/em><\/a>, the way we perform research is encountering a wave of change. This report compiles the results of 818 completed questionnaires, 50% of which come from service providers, 18% from consultants and 15% from business owners.<\/p>\n<p><strong><a href=\"https:\/\/exob2b.com\/wp-content\/uploads\/2012\/03\/Whats-shaking.png\"><img decoding=\"async\" class=\"size-full wp-image-6487 alignleft\" src=\"https:\/\/exob2b.com\/wp-content\/uploads\/2012\/03\/Whats-shaking.png\" alt=\"Whats-shaking\" width=\"313\" height=\"461\" srcset=\"https:\/\/exob2b.com\/wp-content\/uploads\/2012\/03\/Whats-shaking.png 313w, https:\/\/exob2b.com\/wp-content\/uploads\/2012\/03\/Whats-shaking-204x300.png 204w\" sizes=\"(max-width: 313px) 100vw, 313px\" \/><\/a>Some figures<\/strong>:<\/p>\n<ul>\n<li>34% of respondents use <a href=\"https:\/\/en.wikipedia.org\/wiki\/Virtual_community\">virtual communities<\/a> as their preferred research method.<\/li>\n<li>28% of research directors analyze social media.<\/li>\n<li>6% of businesses use the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Gamification\">gamification<\/a> method.<\/li>\n<li>6% of participants make use of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Neuromarketing\">neuromarketing<\/a> techniques to understand consumer behavior.<\/li>\n<li>6% of interviewees use facial expression analysis techniques.<\/li>\n<\/ul>\n<p>In addition, according to the study, influencers spoke about these techniques in social media more than they really used them.<\/p>\n<p>Interestingly, surveys conducted on cell phones are more and more common. In fact, 23% of companies participating in the study claim to use them for data collection.<\/p>\n<p>Moreover, 20% of participants maintain analyzing texts, 18% of company directors claim using interviews conducted through webcams and 17% use a technique called eyetracking.<\/p>\n<p>Market research, open externalisation and analysis of the <a href=\"https:\/\/human-factors.arc.nasa.gov\/publications\/ellis_what_ve.pdf\">virtual environment<\/a> are other techniques that will be used in 2012.<\/p>\n<p>And you? What research methods will you use in 2012?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a study performed in December of 2011 by the Greenbook Research Industry Trends Report, the way we perform research is encountering a wave of change. This report compiles the results of 818 completed questionnaires, 50% of which come from service providers, 18% from consultants and 15% from business owners. Some figures: 34% of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43,439],"tags":[50],"class_list":["post-4954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-2","category-marketing-research","tag-marketing-b2b-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trends in quantitative and qualitative research methods - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/trends-in-quantitative-and-qualitative-research-methods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends in quantitative and qualitative research methods\" \/>\n<meta property=\"og:description\" content=\"According to a study performed in December of 2011 by the Greenbook Research Industry Trends Report, the way we perform research is encountering a wave of change. 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