{"id":4955,"date":"2012-06-13T15:01:56","date_gmt":"2012-06-13T20:01:56","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=2486"},"modified":"2012-06-13T15:01:56","modified_gmt":"2012-06-13T20:01:56","slug":"5-content-marketing-lessons-from-gene-simmons-of-kiss","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/","title":{"rendered":"5 Content Marketing Lessons from Gene Simmons of KISS"},"content":{"rendered":"<p>I recently came across Marketo&#8217;s blog and had the pleasure of reading Jason Miller&#8217;s excellent article entitled &#8220;<a href=\"https:\/\/blog.marketo.com\/blog\/2012\/05\/5-content-marketing-lessons-from-gene-simmons-of-kiss.html\" target=\"_blank\">5 Content Marketing Lessons from Gene Simmons of KISS<\/a>.&#8221; Immediately, I felt Exo Marketing Integrated B2B and Gene Simmons from KISS had something in common. Of course I&#8217;m not talking about the makeup, pyrotechnic effects or music! What I realized is that we both share a mutual agreement regarding the five lessons of content marketing expressed by Gene Simmons.<\/p>\n<p>First, in B2B market research and the definition of an offer, it\u2019s important for the content and the message to be adapted to the prospect\u2019s vocabulary and structured via the channels that they use. Once they\u2019ve been contacted, these prospects will be engaged in an information process that may turn them into &#8220;fans.&#8221; If these readers like what they read, they will be more likely to solicit your products and services because your product is the answer to their needs. Obviously, you cannot offer market solutions for everyone nor can you answer everyone\u2019s needs. This could be bad, but for the most part is quite good as you will have clients whose needs are answered by your offer and for whom it has value\u2026 for life! If you go and read Miller&#8217;s article, you will easily understand how every lesson coming from &#8220;The Demon&#8221; can relate to B2B marketing.<\/p>\n<address><span style=\"text-decoration: underline;\">Sources<\/span>:\u00a0<\/address>\n<address>Marketo&#8217;s article<\/address>\n<address><a href=\"https:\/\/blog.marketo.com\/blog\/2012\/05\/5-content-marketing-lessons-from-gene-simmons-of-kiss.html\" target=\"_blank\">5 Content Marketing Lessons from Gene Simmons of KISS<\/a><\/address>\n<address>KISS logo<\/address>\n<address><a href=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/c\/c4\/Kiss_Logo.svg\/197px-Kiss_Logo.svg.png\">https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/c\/c4\/Kiss_Logo.svg\/197px-Kiss_Logo.svg.png<\/a>\u00a0<\/address>\n<address>KISS<\/address>\n<address><a href=\"https:\/\/en.wikipedia.org\/wiki\/Kiss_(band)\">https:\/\/en.wikipedia.org\/wiki\/Kiss_(band)<\/a><\/address>\n<address>Gene Simmons\u00a0<\/address>\n<address><a href=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/9\/97\/Gene_Simmons_in_Boston.jpg\">https:\/\/upload.wikimedia.org\/wikipedia\/commons\/9\/97\/Gene_Simmons_in_Boston.jpg<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"<p>I recently came across Marketo&#8217;s blog and had the pleasure of reading Jason Miller&#8217;s excellent article entitled &#8220;5 Content Marketing Lessons from Gene Simmons of KISS.&#8221; Immediately, I felt Exo Marketing Integrated B2B and Gene Simmons from KISS had something in common. Of course I&#8217;m not talking about the makeup, pyrotechnic effects or music!<\/p>\n","protected":false},"author":2,"featured_media":6298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102],"tags":[],"class_list":["post-4955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Content Marketing Lessons from Gene Simmons of KISS - Exo B2B<\/title>\n<meta name=\"description\" content=\"I recently came across Marketo&#039;s blog and had the pleasure of reading an excellent article entitled &quot;5 Content Marketing Lessons from Gene Simmons of KISS.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Content Marketing Lessons from Gene Simmons of KISS\" \/>\n<meta property=\"og:description\" content=\"I recently came across Marketo&#039;s blog and had the pleasure of reading an excellent article entitled &quot;5 Content Marketing Lessons from Gene Simmons of KISS.&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-13T20:01:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"5 Content Marketing Lessons from Gene Simmons of KISS\",\"datePublished\":\"2012-06-13T20:01:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/\"},\"wordCount\":294,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Business Development\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/\",\"url\":\"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/\",\"name\":\"5 Content Marketing Lessons from Gene Simmons of KISS - Exo B2B\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2012-06-13T20:01:56+00:00\",\"description\":\"I recently came across Marketo's blog and had the pleasure of reading an excellent article entitled \\\"5 Content Marketing Lessons from Gene Simmons of KISS.\\\"\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Content Marketing Lessons from Gene Simmons of KISS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\",\"name\":\"Collaboration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"caption\":\"Collaboration\"},\"url\":\"https:\/\/exob2b.com\/en\/author\/collaborateur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Content Marketing Lessons from Gene Simmons of KISS - Exo B2B","description":"I recently came across Marketo's blog and had the pleasure of reading an excellent article entitled \"5 Content Marketing Lessons from Gene Simmons of KISS.\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/","og_locale":"en_US","og_type":"article","og_title":"5 Content Marketing Lessons from Gene Simmons of KISS","og_description":"I recently came across Marketo's blog and had the pleasure of reading an excellent article entitled \"5 Content Marketing Lessons from Gene Simmons of KISS.\"","og_url":"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2012-06-13T20:01:56+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg","type":"image\/jpeg"}],"author":"Collaboration","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Collaboration","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/"},"author":{"name":"Collaboration","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1"},"headline":"5 Content Marketing Lessons from Gene Simmons of KISS","datePublished":"2012-06-13T20:01:56+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/"},"wordCount":294,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/#primaryimage"},"thumbnailUrl":"","articleSection":["Business Development"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/","url":"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/","name":"5 Content Marketing Lessons from Gene Simmons of KISS - Exo B2B","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/#primaryimage"},"thumbnailUrl":"","datePublished":"2012-06-13T20:01:56+00:00","description":"I recently came across Marketo's blog and had the pleasure of reading an excellent article entitled \"5 Content Marketing Lessons from Gene Simmons of KISS.\"","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/5-content-marketing-lessons-from-gene-simmons-of-kiss\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"5 Content Marketing Lessons from Gene Simmons of KISS"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1","name":"Collaboration","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","caption":"Collaboration"},"url":"https:\/\/exob2b.com\/en\/author\/collaborateur\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/4955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=4955"}],"version-history":[{"count":0,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/4955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=4955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=4955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=4955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}