{"id":6278,"date":"2013-08-29T10:10:40","date_gmt":"2013-08-29T14:10:40","guid":{"rendered":"http:\/\/exob2b.com\/?p=6278"},"modified":"2022-01-05T15:06:18","modified_gmt":"2022-01-05T20:06:18","slug":"18-tactics-optimize-email-campaigns-b2b","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/","title":{"rendered":"18 tactics to optimize your email campaigns in B2B"},"content":{"rendered":"<p>According to a recent study conducted by the&nbsp;<em>Daily Blog<\/em>, \u201c<a href=\"https:\/\/www.mequoda.com\/articles\/email-design\/25-email-design-best-practices-for-mobile-desktop-youll-want-to-know\/\">25 Email Design Best Practices for Mobile + Desktop<em>,<\/em><\/a>\u201d Amanda MacArthur recommends the best practices for efficient&nbsp;<strong>e-mail marketing<\/strong>. She states that this increases the unique open rate, gross open rate, click through rate, click-to-open rate, etc., thereby creating better results.<\/p>\n<p>According to Silverpop\u2019s \u201c2013 Email Marketing Metrics Benchmark Study: An Analysis of Messages Sent Q1-Q4, 2012,\u201d the Canadian averages in 2013 were:<\/p>\n<ul>\n<li>&#8211; Unique open rate: 24.2%;<\/li>\n<li>&#8211; Gross open rate: 42.1%;<\/li>\n<li>&#8211; Click through rate: 5.8%;<\/li>\n<li>&#8211; Click-to-open rate: 242%.<\/li>\n<\/ul>\n<p>If the results of your email campaigns are lower than these figures, you can revise the form and content of your message based on the following practices:<\/p>\n<ol>\n<li>1. Establish a theme for each publication. Each article should be related.<\/li>\n<li>2. Include links with social network profiles. According to a chosen \u201ctemplate,\u201d place the icons to the left or right of the message and make them obvious.<\/li>\n<li>3. Optimize the sender address. The sender address should clearly identify the person who is sending the message.<\/li>\n<li>4. Use an email header to display what\u2019s inside the email.<\/li>\n<\/ol>\n<p>The topic should be engaging, oriented towards advantages and talk about content. Moreover, you should make sure that the email won\u2019t be seen as spam by using research terms and language.<\/p>\n<ol>\n<li>1. Write the shortest header possible, about 35 characters. According to a study conducted by Informz, email titles with 10 characters or less had an open rate of 58%.<\/li>\n<li>2. Make the company logo visible. However, it\u2019s important to include a link to view the email online because sometimes the images are blocked.<\/li>\n<li>3. Use a table of contents if there are many topics.<\/li>\n<li>4. Write a simple message.<\/li>\n<li>5. Make sure the email is no longer than 2 to 3 printed pages.<\/li>\n<li>6. Have well-defined business objectives.<\/li>\n<li>7. Encourage sharing.<\/li>\n<li>8. Determine the best time to reach people. In&nbsp;<strong>B2B<\/strong>, email marketing works best everyday during the week, except Fridays.<\/li>\n<li>9. Design an unsubscription button.<\/li>\n<li>10. Create a link to an HTML version.<\/li>\n<\/ol>\n<p><strong>Make your tactics mobile<\/strong><\/p>\n<p>More people use smart phones to check their emails. Here are a few points to verify before sending the first email:<\/p>\n<ol>\n<li>1. Use at least a font of 15 pixels for the body of the message and at least 22 pixels for the header.<\/li>\n<li>2. Use images that are clickable.<\/li>\n<li>3. Have very visual calls to action, with a width of 44 x 44 dots.<\/li>\n<li>4. The message and image should remain under 600 pixels so that readers use the feature \u201c<a href=\"https:\/\/www.uxcandy.net\/shake-to-send-feedback-in-google-maps-iphone-app\/#.Uh4bpBush8E\">shake to send feedback<\/a>.\u201d<\/li>\n<\/ol>\n<p>Do you follow all these points? If so, what is the open rate of your email campaign?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a recent study conducted by the Daily Blog, \u201c25 Email Design Best Practices for Mobile + Desktop,\u201d Amanda MacArthur recommends the best practices for efficient e-mail marketing.<\/p>\n","protected":false},"author":2,"featured_media":6546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,1511],"tags":[259,260,224],"class_list":["post-6278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communication-strategies","category-strategies-marketing-en","tag-campaigns","tag-email","tag-tactics-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>18 tactics for the optimization of your B2B email campaigns<\/title>\n<meta name=\"description\" content=\"According to a recent study conducted by the Daily Blog, Amanda MacArthur recommends the best practices for efficient e-mail marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"18 tactics to optimize your email campaigns in B2B\" \/>\n<meta property=\"og:description\" content=\"According to a recent study conducted by the Daily Blog, Amanda MacArthur recommends the best practices for efficient e-mail marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-29T14:10:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-05T20:06:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/08\/E-mail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"464\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"18 tactics to optimize your email campaigns in B2B\",\"datePublished\":\"2013-08-29T14:10:40+00:00\",\"dateModified\":\"2022-01-05T20:06:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/\"},\"wordCount\":429,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/08\/E-mail.png\",\"keywords\":[\"campaigns\",\"email\",\"tactics\"],\"articleSection\":[\"Marketing Communication Strategies -\",\"Strat\u00e9gies-marketing\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/\",\"url\":\"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/\",\"name\":\"18 tactics for the optimization of your B2B email campaigns\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/08\/E-mail.png\",\"datePublished\":\"2013-08-29T14:10:40+00:00\",\"dateModified\":\"2022-01-05T20:06:18+00:00\",\"description\":\"According to a recent study conducted by the Daily Blog, Amanda MacArthur recommends the best practices for efficient e-mail marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/#primaryimage\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/08\/E-mail.png\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/08\/E-mail.png\",\"width\":400,\"height\":464,\"caption\":\"18 tactics to optimize your email campaigns in B2B\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"18 tactics to optimize your email campaigns in B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\",\"name\":\"Collaboration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"caption\":\"Collaboration\"},\"url\":\"https:\/\/exob2b.com\/en\/author\/collaborateur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"18 tactics for the optimization of your B2B email campaigns","description":"According to a recent study conducted by the Daily Blog, Amanda MacArthur recommends the best practices for efficient e-mail marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/","og_locale":"en_US","og_type":"article","og_title":"18 tactics to optimize your email campaigns in B2B","og_description":"According to a recent study conducted by the Daily Blog, Amanda MacArthur recommends the best practices for efficient e-mail marketing.","og_url":"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2013-08-29T14:10:40+00:00","article_modified_time":"2022-01-05T20:06:18+00:00","og_image":[{"width":400,"height":464,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/08\/E-mail.png","type":"image\/png"}],"author":"Collaboration","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Collaboration","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/"},"author":{"name":"Collaboration","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1"},"headline":"18 tactics to optimize your email campaigns in B2B","datePublished":"2013-08-29T14:10:40+00:00","dateModified":"2022-01-05T20:06:18+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/"},"wordCount":429,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/08\/E-mail.png","keywords":["campaigns","email","tactics"],"articleSection":["Marketing Communication Strategies -","Strat\u00e9gies-marketing"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/","url":"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/","name":"18 tactics for the optimization of your B2B email campaigns","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/08\/E-mail.png","datePublished":"2013-08-29T14:10:40+00:00","dateModified":"2022-01-05T20:06:18+00:00","description":"According to a recent study conducted by the Daily Blog, Amanda MacArthur recommends the best practices for efficient e-mail marketing.","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/#primaryimage","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/08\/E-mail.png","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/08\/E-mail.png","width":400,"height":464,"caption":"18 tactics to optimize your email campaigns in B2B"},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/18-tactics-optimize-email-campaigns-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"18 tactics to optimize your email campaigns in B2B"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1","name":"Collaboration","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","caption":"Collaboration"},"url":"https:\/\/exob2b.com\/en\/author\/collaborateur\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/6278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=6278"}],"version-history":[{"count":1,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/6278\/revisions"}],"predecessor-version":[{"id":31227,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/6278\/revisions\/31227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media\/6546"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=6278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=6278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=6278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}