{"id":6283,"date":"2013-09-06T10:16:12","date_gmt":"2013-09-06T14:16:12","guid":{"rendered":"http:\/\/exob2b.com\/?p=6283"},"modified":"2021-12-14T15:42:03","modified_gmt":"2021-12-14T20:42:03","slug":"instagram-b2b-marketing","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/instagram-b2b-marketing\/","title":{"rendered":"Instagram and B2B marketing"},"content":{"rendered":"

Everyday, more than 90 million Instagram users share over 40 million pictures (Source:\u00a0Weidert Group<\/a>).\u00a0 I\u2019m quite a new user of this upcoming social network designed to be used by smart phones users and in my recent experience here at Exo, I discover hands on that Instagram is being now of importance even in B2B marketing.<\/p>\n

Instagram in a nutshell<\/strong><\/p>\n

It all started for me when I missed my bus home. Having 20 minutes to spare, I installed the app on my Android phone and got it up and running. After having given it access to my Facebook account, I got to watch what my friends using Instagram were posting. From that moment on, I was conquered. I really enjoy the visual content on my phone (which has a small screen). My phoneograph friends (that take pictures with their mobile phone or\u00a0iphoneograph<\/a>\u00a0if they use and iPhone) share pictures with a choice of nice filters offered by Instagram. They can also share videos. I really like browsing Instagram streams. It\u2019s pleasant moment, especially after hard day\u2019s work.<\/p>\n

In nutshell, Instagram is a mix of Flickr and Twitter. It\u2019s a community where users share pictures with a vintage feel.<\/p>\n

Instagram and B2B marketing<\/strong><\/p>\n

Of course on Instagram, one can get into local stars\u2019 photo stream like\u00a0@beatricepirate<\/a>\u00a0(C\u0153ur de pirate) international megastars surch as\u00a0@badgalriri<\/a>\u00a0(Rihanna). Doesn\u2019t seem to be appropriate for B2B\u2026 Think again!<\/p>\n

Like discussed in a previous\u00a0article, visual content is more and more popular. Pictures and videos are easier to digest and to consume compared to text information such as white papers. You sell technology based products requiring complex explanations, go for video instead of text.<\/p>\n

You offer not very visually appealing products? You think that Instagram isn\u2019t for you? Not! Some use Instagram to humanize their content show their team spirit or share pictures of recent events.<\/p>\n

Should you include this social media in you social media mix? Maybe you shouldn\u2019t consider it your top choice but it should be part of it if you wish to deliver trendy messages and concise contents.<\/p>\n

Not familiar with Instagram? Fool around\u00a0Instagram\u2019s search<\/a>. Look for keywords and themes related to your company and get creative in imagining what interesting messages you could get across using this platform (team spirit, your offices, events you participate in, etc.) You could be surprised of the potential and the power of this social network.<\/p>\n

To conclude, some examples<\/strong><\/p>\n

I came across Nitrogram\u2019s marketing blog, which proposes\u00a020 B2B Companies to Follow on Instagram\u00a0such as General Electric, Maersk Line, Salesforce, Cisco, Fedex, and many others. GE for example presents pictures and videos of really impressive aircraft engines. Maersk shows pictures of boat containers. Did you know they get to be very artsy?<\/p>\n

Instagram for B2B\u2026 why not! Get \u201c(i)phoneographing\u201d!<\/p>\n","protected":false},"excerpt":{"rendered":"

Everyday, more than 90 million Instagram users share over 40 million pictures (Source: Weidert Group). I\u2019m quite a new user of this upcoming social network designed to be used by smart phones users and in my recent experience here at Exo, I discover hands on that Instagram is being now of importance even in B2B marketing.<\/p>\n","protected":false},"author":2,"featured_media":6281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1366,15],"tags":[228,50,232],"class_list":["post-6283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux-2-en","category-social-networks-2","tag-facebook-en","tag-marketing-b2b-en","tag-twitter-en"],"acf":[],"yoast_head":"\nInstagram and B2B marketing - ExoB2B<\/title>\n<meta name=\"description\" content=\"Everyday, more than 90 million Instagram users share over 40 million pictures\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/instagram-b2b-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram and B2B marketing\" \/>\n<meta property=\"og:description\" content=\"Everyday, more than 90 million Instagram users share over 40 million pictures\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/instagram-b2b-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-06T14:16:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-14T20:42:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/11\/1279882_30571869-1024x741.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"741\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/instagram-b2b-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/instagram-b2b-marketing\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"Instagram and B2B marketing\",\"datePublished\":\"2013-09-06T14:16:12+00:00\",\"dateModified\":\"2021-12-14T20:42:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/instagram-b2b-marketing\/\"},\"wordCount\":485,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/instagram-b2b-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/11\/1279882_30571869-1024x741.jpg\",\"keywords\":[\"Facebook\",\"marketing B2B\",\"Twitter\"],\"articleSection\":[\"R\u00e9seaux sociaux -\",\"Social Networks\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/instagram-b2b-marketing\/\",\"url\":\"https:\/\/exob2b.com\/en\/instagram-b2b-marketing\/\",\"name\":\"Instagram and B2B marketing - 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