{"id":6307,"date":"2013-09-19T11:02:44","date_gmt":"2013-09-19T15:02:44","guid":{"rendered":"http:\/\/exob2b.com\/?p=6307"},"modified":"2023-10-13T15:38:17","modified_gmt":"2023-10-13T19:38:17","slug":"case-study-email-marketing-and-user-preferences-in-b2b","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/","title":{"rendered":"Case study: Email marketing and user preferences in B2B"},"content":{"rendered":"

Have you already received an email where the positioning of the text and images wasn\u2019t optimal? This can be a headache, especially for developers and designers. <\/strong><\/p>\n

According to an analysis performed by the Email Standards Project<\/a> organization on 14 different email messaging systems, Google Gmail, Lotus Notes 8 and Outlook 2007 were the least efficient.<\/p>\n

Many factors need to be considered and can affect the way an email is viewed by different readers, even if they use the same operating system or email messaging type.<\/p>\n

Wednesday, September 11, 2013, morning <\/strong><\/p>\n

When the reader is your client and he\u2019s validating an email that you just created for him, and you\u2019re ready to send this email to hundreds of his clients or prospects to invite them to a trade show, you need to fix the problem, and fast! Because everyone is waiting!<\/p>\n

Friday, September 13, 2013, 4:52 pm…<\/strong><\/p>\n

Last call to the client before leaving for the weekend, and the problem still isn\u2019t resolved. We\u2019ll have to go over everything Monday, but we definitely do not want to send only one large image in the email, nor lower our standards and send out a lower quality version for smart phones. No question about it. So what to do?<\/p>\n

Although we\u2019ve designed the email from a model that we chose from a recognized platform that we tested with a tool that allows us to view the email in more than 30 types of emails and devices, the client still has trouble viewing the email, although it seems resolved from our computers.<\/p>\n

Obviously, we included a link to view the email online in HTML, because sometimes the images can be blocked, as my colleague Claudine mentioned in her latest blog post that addressed best practices in email marketing in B2B, but this isn\u2019t enough. It\u2019s a dead-end. L<\/p>\n

\u2026Monday, September 16, 2013, 12:15 pm!<\/strong><\/p>\n

J Good news. Although our client uses Outlook 2007, one of the worst messaging systems according to Email Standards Project<\/a>, Mathieu, our integrator, finally resolved the problem by researching possible causes over the weekend. Bronto\u2019s blog post entitled, \u201cRendering in Outlook 2007 – Uncovering a Great Mystery<\/a>,\u201d helped shed light on the mystery.
\nPay attention to user preferences<\/strong>
\nThe problem was due to the fact the some of our client\u2019s employees had changed their user preferences. They changed the screen resolution in their Microsoft Windows operating system from 100% (resolution by default) to the average (125%). However, the setting by default (100%) must be selected so that emails are displayed correctly, because the models and viewing tools are adjusted depending on this standard setting.<\/p>\n

Moral of the story…<\/strong><\/p>\n

If you\u2019re having trouble and can\u2019t resolve the problem, whatever the topic may be, do research. Blog posts could very well save your life! Click on Like<\/strong> if you think this case study could save you time and money!<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you already received an email where the positioning of the text and images wasn\u2019t optimal? This can be a headache, especially for developers and designers. <\/p>\n","protected":false},"author":2,"featured_media":6305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,2],"tags":[],"class_list":["post-6307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communications-campaigns","category-uncategorized"],"acf":[],"yoast_head":"\nEmail marketing and user preferences in B2B case study<\/title>\n<meta name=\"description\" content=\"Have you already received an email where the positioning of the text and images wasn\u2019t optimal? This can be a headache.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study: Email marketing and user preferences in B2B\" \/>\n<meta property=\"og:description\" content=\"Have you already received an email where the positioning of the text and images wasn\u2019t optimal? This can be a headache.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-19T15:02:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-13T19:38:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/11\/Email-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"584\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"Case study: Email marketing and user preferences in B2B\",\"datePublished\":\"2013-09-19T15:02:44+00:00\",\"dateModified\":\"2023-10-13T19:38:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/\"},\"wordCount\":492,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/11\/Email-marketing.png\",\"articleSection\":[\"Marketing communications campaigns\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/\",\"url\":\"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/\",\"name\":\"Email marketing and user preferences in B2B case study\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/11\/Email-marketing.png\",\"datePublished\":\"2013-09-19T15:02:44+00:00\",\"dateModified\":\"2023-10-13T19:38:17+00:00\",\"description\":\"Have you already received an email where the positioning of the text and images wasn\u2019t optimal? This can be a headache.\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/#primaryimage\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/11\/Email-marketing.png\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/11\/Email-marketing.png\",\"width\":584,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case study: Email marketing and user preferences in B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\",\"name\":\"Collaboration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"caption\":\"Collaboration\"},\"url\":\"https:\/\/exob2b.com\/en\/author\/collaborateur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Email marketing and user preferences in B2B case study","description":"Have you already received an email where the positioning of the text and images wasn\u2019t optimal? This can be a headache.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/","og_locale":"en_US","og_type":"article","og_title":"Case study: Email marketing and user preferences in B2B","og_description":"Have you already received an email where the positioning of the text and images wasn\u2019t optimal? This can be a headache.","og_url":"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2013-09-19T15:02:44+00:00","article_modified_time":"2023-10-13T19:38:17+00:00","og_image":[{"width":584,"height":360,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/11\/Email-marketing.png","type":"image\/png"}],"author":"Collaboration","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Collaboration","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/"},"author":{"name":"Collaboration","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1"},"headline":"Case study: Email marketing and user preferences in B2B","datePublished":"2013-09-19T15:02:44+00:00","dateModified":"2023-10-13T19:38:17+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/"},"wordCount":492,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/11\/Email-marketing.png","articleSection":["Marketing communications campaigns"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/","url":"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/","name":"Email marketing and user preferences in B2B case study","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/11\/Email-marketing.png","datePublished":"2013-09-19T15:02:44+00:00","dateModified":"2023-10-13T19:38:17+00:00","description":"Have you already received an email where the positioning of the text and images wasn\u2019t optimal? This can be a headache.","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/#primaryimage","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/11\/Email-marketing.png","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/11\/Email-marketing.png","width":584,"height":360},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/case-study-email-marketing-and-user-preferences-in-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"Case study: Email marketing and user preferences in B2B"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1","name":"Collaboration","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","caption":"Collaboration"},"url":"https:\/\/exob2b.com\/en\/author\/collaborateur\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/6307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=6307"}],"version-history":[{"count":2,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/6307\/revisions"}],"predecessor-version":[{"id":30076,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/6307\/revisions\/30076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media\/6305"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=6307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=6307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=6307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}