It’s Halloween today! The perfect day for telling a few frightful tales.<\/p>\n
Our team tells you some of their worst nightmares, personal and professional<\/p>\n
Personal phobia:<\/strong> Bears! Lynda sings when she goes jogging in the forest for fear of meeting a bear… Lynda, singing? What would scare off a 500 kg grizzly Kodiak anyway?<\/p>\n B2B marketing phobia :<\/strong> A client that has developed a product and has put all their eggs in one basket, R&D. Once at the start-up stage, two things occur frequently:<\/p>\n This gives goose bumps to several people at Exo!<\/p>\n Personal phobia: <\/strong>Fear of flying… and Nathalie has had to fly several times in her life. She can always count on her friend “Gravol” to soothe her anxiety.<\/p>\n B2B marketing phobia :<\/strong> A customer who has developed a new Web site, however, his site is the devil himself; attractive from the outside, but has an ugly interior. It is beautiful visually, but has several shortcomings. The message is not clear, so the site has no “call-to-action’ and has no specific purpose (what do you want people to do on the Web site? Your website must meet your target for lead generation!).<\/p>\n Personal phobia: <\/strong>Anne is very afraid of mice. The fact that there are 2 rodents for every human in this city terrifies her!<\/p>\n B2B marketing phobia<\/strong>: Everyone has competition, but what do you do when the competition is a serial killer, who kills all its other competitors and now has you in its sight? You often have to do some strategic repositioning! With what marketing weapons you ask? Chainsaw, a 12-gauge or machete?<\/p>\n Personal phobia: <\/strong>Claudine is terribly afraid of heights! The thought makes her blood freeze in her veins.<\/p>\n B2B marketing phobia<\/strong>: A client that has an excellent web site, but who only uses Google Analytics to count the number of visits on their site. That’s fine, we do want traffic on a web site (contrary to traffic on Pie \u2013 IX Street), however, it only means that people come to see the site and not perform the desired actions.<\/p>\n Personal phobia: <\/strong>Spiders… but not just any, spiders with hair, larger than the spiders normally found in Qu\u00e9bec, and the ones that bite.<\/p>\n B2B marketing phobia:<\/strong> Ending up with a Sales Funnel completely empty; No leads = no prospects = no future sales! How many will sell in the next 6 months? This is nothing compared to the abyss that may lie ahead, or the bankruptcy of the company. Oh, the horror!<\/p>\n","protected":false},"excerpt":{"rendered":" It’s Halloween today! The perfect day for telling a few frightful tales.<\/p>\n","protected":false},"author":2,"featured_media":6370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,2],"tags":[],"class_list":["post-6372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing-and-b2b-business","category-uncategorized"],"acf":[],"yoast_head":"\n\n
Nathalie<\/strong><\/h2>\n
Anne<\/strong><\/h2>\n
Claudine<\/strong><\/h2>\n
Vincent<\/strong><\/h2>\n