{"id":6682,"date":"2013-11-14T14:11:53","date_gmt":"2013-11-14T19:11:53","guid":{"rendered":"http:\/\/exob2b.com\/?p=6682"},"modified":"2026-02-13T16:10:31","modified_gmt":"2026-02-13T21:10:31","slug":"website-redesign-renovation-project-common","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/","title":{"rendered":"Website Redesign and Renovation Project: What do They Have in Common?"},"content":{"rendered":"<h2><span style=\"font-size: 14px;\">In my personal life, I currently live with the joys and sorrows of a renovation project that is close to my heart, my home kitchen. I changed the color of the walls, the layout of appliances, I made additions, I incorporated new trends, etc. And of course, all this is connected to a pre-planned budget.<\/span><\/h2>\n<div>\n<p>In parallel to my professional life, I\u2019m working on the redesign of client websites. We changed the color of several graphics, modified the location of certain content, we made additions, we incorporated new trends, etc. So you see, there are similarities between my renovation project and the re-design of my clients\u2019 websites. And obviously, there is talk of budget in both cases\u2026<\/p>\n<p><strong>Kitchen renovation budget<\/strong><\/p>\n<p>If you have already renovated your kitchen, you probably know that in general, half of the budget must be planned for materials and the other half on labour. So no matter your budget, be it $10,000 or $100,000, this rule applies.<\/p>\n<p><strong>Website re-design budget<\/strong><\/p>\n<p>With regards to a website revamp budget, I would say that in general, 50% of the budget should be used to create the web site and the other half should be invested annually to bring visitors onto it. So no matter your budget, you have to think that the creation of the site is not the only cost, and you must set aside a budget to generate traffic as well.<\/p>\n<p><strong>Plan your budget accordingly<\/strong><\/p>\n<p>If I invested all my money on the renovation of my kitchen, and didn\u2019t think to keep a part of my budget aside to invite my friends and family over to enjoy a good meal throughout the year, then it wouldn\u2019t make sense, even though I\u2019m sure, my kitchen would turn out beautifully.<\/p>\n<p>On the other hand, if a client invests all their budget on the redesign or the creation of a web site, and they have not kept a similar amount aside to bring in visitors over a period of 12 months, it will be a very big disappointed as far as results that this new site will generate, even though it is aesthetically pleasing.<\/p>\n<p><strong>Do not forget the unexpected<\/strong><\/p>\n<p>I had planned a certain budget for the renovation of my kitchen, but unexpected events always occur, or sometimes, I myself decide to add expenses by choosing more expensive materials or changing all my appliances.<\/p>\n<p>It is the same with websites. I strongly advise my clients to provide a small additional budget for the unexpected or the extras, because often, they decide to add a section to the web site or to develop a tool that was not foreseen in the original plan.<\/p>\n<p>Also, a maintenance budget is needed, as much for my kitchen as for the web site. It is a task which must be done on an ongoing basis.<\/p>\n<p>And after a few years, I\u2019ll probably find that my kitchen is no longer a trend, that the colours I\u2019ve chosen are less fashionable and I will possibly further a few renovations. Like my client, he will want to change the design and the colours of his site. He\u2019ll reinvest to make his company\u2019s image fit the trend of the day.<\/p>\n<p><strong>But be careful<\/strong>. The look of my kitchen or a web site, is important. But what is most important is not visible. In fact, the two must be functional. I have to be able to cook efficiently and my visitors should feel comfortable. It is exactly the same for a website in B2B. It must allow to track sales effectively and visitors must enjoy their experience on the site.<\/p>\n<p>Whatever it is, I\u2019m anxious for my kitchen renovation project to be completed and the new Exo web site as well\u2026<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In my personal life, I currently live with the joys and sorrows of a renovation project that is close to my heart, my home kitchen. I changed the color of the walls, the layout of appliances, I made additions, I incorporated new trends, etc. And of course, all this is connected to a pre-planned budget.<\/p>\n","protected":false},"author":2,"featured_media":10234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Redesign and Renovation Project: What do They Have in Common? - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Redesign and Renovation Project: What do They Have in Common?\" \/>\n<meta property=\"og:description\" content=\"In my personal life, I currently live with the joys and sorrows of a renovation project that is close to my heart, my home kitchen. I changed the color of the walls, the layout of appliances, I made additions, I incorporated new trends, etc. And of course, all this is connected to a pre-planned budget.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-14T19:11:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T21:10:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"Website Redesign and Renovation Project: What do They Have in Common?\",\"datePublished\":\"2013-11-14T19:11:53+00:00\",\"dateModified\":\"2026-02-13T21:10:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/\"},\"wordCount\":638,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/\",\"url\":\"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/\",\"name\":\"Website Redesign and Renovation Project: What do They Have in Common? - ExoB2B\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2013-11-14T19:11:53+00:00\",\"dateModified\":\"2026-02-13T21:10:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Website Redesign and Renovation Project: What do They Have in Common?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\",\"name\":\"Collaboration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"caption\":\"Collaboration\"},\"url\":\"https:\/\/exob2b.com\/en\/author\/collaborateur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Website Redesign and Renovation Project: What do They Have in Common? - ExoB2B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/","og_locale":"en_US","og_type":"article","og_title":"Website Redesign and Renovation Project: What do They Have in Common?","og_description":"In my personal life, I currently live with the joys and sorrows of a renovation project that is close to my heart, my home kitchen. I changed the color of the walls, the layout of appliances, I made additions, I incorporated new trends, etc. And of course, all this is connected to a pre-planned budget.","og_url":"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2013-11-14T19:11:53+00:00","article_modified_time":"2026-02-13T21:10:31+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg","type":"image\/jpeg"}],"author":"Collaboration","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Collaboration","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/"},"author":{"name":"Collaboration","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1"},"headline":"Website Redesign and Renovation Project: What do They Have in Common?","datePublished":"2013-11-14T19:11:53+00:00","dateModified":"2026-02-13T21:10:31+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/"},"wordCount":638,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/#primaryimage"},"thumbnailUrl":"","articleSection":["Non classifi\u00e9(e)"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/","url":"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/","name":"Website Redesign and Renovation Project: What do They Have in Common? - ExoB2B","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/#primaryimage"},"thumbnailUrl":"","datePublished":"2013-11-14T19:11:53+00:00","dateModified":"2026-02-13T21:10:31+00:00","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/website-redesign-renovation-project-common\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"Website Redesign and Renovation Project: What do They Have in Common?"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1","name":"Collaboration","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","caption":"Collaboration"},"url":"https:\/\/exob2b.com\/en\/author\/collaborateur\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/6682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=6682"}],"version-history":[{"count":1,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/6682\/revisions"}],"predecessor-version":[{"id":43146,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/6682\/revisions\/43146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=6682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=6682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=6682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}