{"id":6838,"date":"2013-11-19T14:52:25","date_gmt":"2013-11-19T19:52:25","guid":{"rendered":"http:\/\/exob2b.com\/?p=6838"},"modified":"2021-11-15T16:36:17","modified_gmt":"2021-11-15T21:36:17","slug":"exo-b2b-evolving-marketing-agency","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/","title":{"rendered":"Exo B2B, an evolving marketing agency&#8230;"},"content":{"rendered":"<p>Exo has existed for 12 years now, and begins its next growth spurt. Although it will always remain specialized in marketing for the B2B industry, it has recently seen major transformations. We announced yesterday in a <a href=\"https:\/\/exob2b.com\/en\/nouvelles\/exo-b2b-integrated-marketing-changes-name-and-launches-exolab\/\">press release<\/a>, the name change of the company to Exo B2B (formerly Exo integrated B2B Marketing), and the modification of the visual identity and change in positioning.<\/p>\n<p>Becoming the sole owner in 2011 of the marketing agency located in Montreal, I had a vision for the company. I started a strategic reflection almost one year ago to clarify this vision and to evolve. During this exercise, I analyzed among other things, the strengths and weaknesses of Exo, and undoubtedly, in collaboration with the members of my team, I redefined this position, taking into account its achievements. In this wake, ExoLab was created, a <a href=\"https:\/\/exob2b.com\/en\/exolab\/\">marketing research laboratory<\/a> entirely dedicated to companies in the B2B market of all sizes and from different sectors of activity.<\/p>\n<p>I am therefore very proud of our new corporate image. I invite you to visit our <a href=\"https:\/\/exob2b.com\/en\/\">new web site<\/a> and give us your feedback, and if your heart desires, to discover more about the <a href=\"\/en\/company\/exo-new-identity\/\">history of Exo<\/a>, since its debut&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exo has existed for 12 years now, and begins its next growth spurt. Although it will always remain specialized in marketing for the B2B industry, it has recently seen major transformations. We announced yesterday in a press release, the name change of the company to Exo B2B (formerly Exo integrated B2B Marketing), and the modification of the visual identity and change in positioning.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[194],"tags":[],"class_list":["post-6838","post","type-post","status-publish","format-standard","hentry","category-web-design-and-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exo B2B, an evolving marketing agency..<\/title>\n<meta name=\"description\" content=\"A word from the president of Exo B2B, about the new identity and website of the marketing agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exo B2B, an evolving marketing agency...\" \/>\n<meta property=\"og:description\" content=\"A word from the president of Exo B2B, about the new identity and website of the marketing agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-19T19:52:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-15T21:36:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lynda St-Arneault\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lynda St-Arneault\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/\"},\"author\":{\"name\":\"Lynda St-Arneault\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/741f2408fe6b302d41801b7c8957aafe\"},\"headline\":\"Exo B2B, an evolving marketing agency&#8230;\",\"datePublished\":\"2013-11-19T19:52:25+00:00\",\"dateModified\":\"2021-11-15T21:36:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/\"},\"wordCount\":208,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"articleSection\":[\"Web Design and Development\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/\",\"url\":\"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/\",\"name\":\"Exo B2B, an evolving marketing agency..\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"datePublished\":\"2013-11-19T19:52:25+00:00\",\"dateModified\":\"2021-11-15T21:36:17+00:00\",\"description\":\"A word from the president of Exo B2B, about the new identity and website of the marketing agency.\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exo B2B, an evolving marketing agency&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/741f2408fe6b302d41801b7c8957aafe\",\"name\":\"Lynda St-Arneault\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1e6f2feb705e7a1449969d2bc2e0ca0f7b67f49482a92eea0d5b41772edee46a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1e6f2feb705e7a1449969d2bc2e0ca0f7b67f49482a92eea0d5b41772edee46a?s=96&d=mm&r=g\",\"caption\":\"Lynda St-Arneault\"},\"description\":\"Lynda St-Arneault est pr\u00e9sidente fondatrice d\u2019ExoB2B et sp\u00e9cialiste du marketing B2B depuis 2002. Elle \u00e9crit sur la strat\u00e9gie, le positionnement, le contenu et l\u2019int\u00e9gration de l\u2019IA en marketing.\",\"url\":\"https:\/\/exob2b.com\/en\/author\/lynda-st-arneault\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Exo B2B, an evolving marketing agency..","description":"A word from the president of Exo B2B, about the new identity and website of the marketing agency.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/","og_locale":"en_US","og_type":"article","og_title":"Exo B2B, an evolving marketing agency...","og_description":"A word from the president of Exo B2B, about the new identity and website of the marketing agency.","og_url":"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2013-11-19T19:52:25+00:00","article_modified_time":"2021-11-15T21:36:17+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg","type":"image\/jpeg"}],"author":"Lynda St-Arneault","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lynda St-Arneault","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/"},"author":{"name":"Lynda St-Arneault","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/741f2408fe6b302d41801b7c8957aafe"},"headline":"Exo B2B, an evolving marketing agency&#8230;","datePublished":"2013-11-19T19:52:25+00:00","dateModified":"2021-11-15T21:36:17+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/"},"wordCount":208,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"articleSection":["Web Design and Development"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/","url":"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/","name":"Exo B2B, an evolving marketing agency..","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"datePublished":"2013-11-19T19:52:25+00:00","dateModified":"2021-11-15T21:36:17+00:00","description":"A word from the president of Exo B2B, about the new identity and website of the marketing agency.","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/exo-b2b-evolving-marketing-agency\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"Exo B2B, an evolving marketing agency&#8230;"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/741f2408fe6b302d41801b7c8957aafe","name":"Lynda St-Arneault","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1e6f2feb705e7a1449969d2bc2e0ca0f7b67f49482a92eea0d5b41772edee46a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e6f2feb705e7a1449969d2bc2e0ca0f7b67f49482a92eea0d5b41772edee46a?s=96&d=mm&r=g","caption":"Lynda St-Arneault"},"description":"Lynda St-Arneault est pr\u00e9sidente fondatrice d\u2019ExoB2B et sp\u00e9cialiste du marketing B2B depuis 2002. Elle \u00e9crit sur la strat\u00e9gie, le positionnement, le contenu et l\u2019int\u00e9gration de l\u2019IA en marketing.","url":"https:\/\/exob2b.com\/en\/author\/lynda-st-arneault\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/6838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=6838"}],"version-history":[{"count":2,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/6838\/revisions"}],"predecessor-version":[{"id":30165,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/6838\/revisions\/30165"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=6838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=6838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=6838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}