{"id":6962,"date":"2013-11-27T08:01:05","date_gmt":"2013-11-27T13:01:05","guid":{"rendered":"http:\/\/exob2b.com\/?p=6962"},"modified":"2022-01-04T14:51:11","modified_gmt":"2022-01-04T19:51:11","slug":"structured-approach-take-advantage-social-media-b2b","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/structured-approach-take-advantage-social-media-b2b\/","title":{"rendered":"A structured approach take advantage of social media in B2B"},"content":{"rendered":"<p>In recent years, social networks are the place to be for companies. They talk about the community, influencers, sharing etc. But many companies use these channels for business communication. On the contrary, social networks should be in an inbound marketing strategy. In other words, companies should use social networks as a way to be found, instead of using them for making announcements.<\/p>\n<p>To do this, we have developed a method according to the foundations and the very principles of social media, with educational, relevant, interesting and authentic content at the heart of strategy.<\/p>\n<p>Today, this process that Exo B2B has developed since 2009 has been proven efficient. We are pleased to put at the disposal of B2B companies, a preview of our training as a result of this process.<\/p>\n<p>At the same time, we are proud to launch our Slideshare account, where we will share our training and our presentations. Coming soon, training on inbound marketing as well as on product launches.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, social networks are the place to be for companies. They talk about the community, influencers, sharing etc. But many companies use these channels for business communication. On the contrary, social networks should be in an inbound marketing strategy. In other words, companies should use social networks as a way to be found, instead of using them for making announcements.<\/p>\n","protected":false},"author":3,"featured_media":6946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1366,15],"tags":[],"class_list":["post-6962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux-2-en","category-social-networks-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How a structured approach will take advantage in B2B social media<\/title>\n<meta name=\"description\" content=\"A structured approach take advantage of social media in B2B is part of a inbound marketing strategy. 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