In our professional lives, we all have a job title. Some are Project Managers, Strategists, Analysts or Sales people. Those titles define a function within the company, a role in the team. It\u2019s nothing but utilitarian and it does not define the person, but their function. A knife cuts, a salesman sells. It\u2019s as simple as that.<\/p>\n
Well\u2026 not that simple. For the last couple of years, a lot of new title names have thrived, and they\u2019re quite comical\u2026 \u201cSocial Media Expert\u201d, \u201cStrategy Sensei\u201d, \u201cMarketing Guru\u201d, \u201cKnowledge Owner\u201d, \u201cSocial Network Ninja\u201d or even \u201cOpportunity Catalyst\u201d\u2026 the list is endless. Those descriptions flourished here and there, mainly on social networks such as Twitter and Linkedin, and they always come with enough irony to justify the pretention of the title.<\/p>\n
But here is the legitimate question: who would trust a guru? Let\u2019s remember, a guru is someone who brainwashes you and who tries to convince you of something with doubtful means. A ninja? Well, they are murderers. Would a client look for a cult leader or a murderer? Or even a Master Sensei<\/i>? There\u2019s no doubt, no he would not. Your client expects someone who is efficient in what he does, someone he can communicate with easily. Your client expects collaboration.<\/p>\n
What is more interesting here is that those seemingly harmless titles totally overturn the relationship with the client. Marketing is not at the service of the client anymore. It is the guru who very kindly accepts to share his knowledge<\/i> with the client. Not sure such a relationship would last very long.<\/p>\n
Those job titles look like smoke screens. It would be like claiming you\u2019re an expert at everything to hide the fact that you\u2019re actually an expert at\u2026 nothing. And if it is still working, it is because social networks tolerate it more or less. Moreover, it\u2019s an area which is still new and evolves very quickly. How can you claim yourself to be an expert in something that changes every week? There aren\u2019t any experts in social media, and there are no gurus either. There are only people working in this domain and calling themselves as such.<\/p>\n
In the end, when you take a closer look, these titles (as ridiculous as they are) are one of the symptoms of the web right now. It\u2019s a race for clicks to the detriment of quality content. Being funny and ironic is enough, and good content has to adorn itself with those \u201cinternet rules\u201d which make people smile. Gurus understood that and are quite happy making custom-made content for the internet. But they forget the most important thing: quality. It is more and more complicated to find serious content online, and gurus, ninjas and sensei\u2019s are just one more piece of evidence. So here is my act of resistance: I will remain a \u201cContent Writer\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
For the last couple of years, a lot of new title names have thrived, and they\u2019re quite comical\u2026 \u201cSocial Media Expert\u201d, \u201cStrategy Sensei\u201d, \u201cMarketing Guru\u201d, \u201cKnowledge Owner\u201d, \u201cSocial Network Ninja\u201d or even \u201cOpportunity Catalyst\u201d\u2026 <\/p>\n","protected":false},"author":2,"featured_media":7019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1366,15],"tags":[205,232,272],"class_list":["post-7014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux-2-en","category-social-networks-2","tag-social-networks-en","tag-twitter-en","tag-web"],"acf":[],"yoast_head":"\n