{"id":7036,"date":"2013-12-10T20:03:26","date_gmt":"2013-12-11T01:03:26","guid":{"rendered":"http:\/\/exob2b.com\/?post_type=post&#038;p=7036"},"modified":"2022-01-04T15:19:50","modified_gmt":"2022-01-04T20:19:50","slug":"2014-planning-face-challenges","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/","title":{"rendered":"2014 Planning: face your challenges!"},"content":{"rendered":"<p>Did you know that 17% of medium-sized[1] Canadian companies have shut their doors between 2007 and 2010? That\u2019s one out of six[2]!&nbsp; Apart from macro-economic and cyclical factors that have contributed to this sad statistic, several of them had failed to properly plan strategically.<\/p>\n<p>This occurs by a classic exercise, but oh how fundamental; mapping your Strengths, Weaknesses, Opportunities and Threats (SWOT) and their comparative analysis in <strong><em>corporate issues<\/em><\/strong>.<\/p>\n<h3><b>Know yourself! <\/b><\/h3>\n<p>Characterize the status of the situation as it is today in a grid showing Strengths, Weaknesses, Opportunities and Threats. But have you recently done this exercise in a structured and serious way?<\/p>\n<p>You may be surprised at the changes year after year. Do it annually. Don\u2019t be complacent. Invite trusted people to test your conclusions.<\/p>\n<h3><b>What are your challenges?<\/b><\/h3>\n<p>The analysis of Strengths and Weaknesses in relation to the Opportunities and Threats is essential to define the challenges that your company needs to take into account in its growth project.<\/p>\n<p>This background analysis allows among other things to identify the:<\/p>\n<ul>\n<li>nature of the items to improve in your business, such as the structure of your sales team or your distribution network<\/li>\n<li>achievements on which you can build your project as your dominant position in a niche market or your intellectual property<\/li>\n<li>urgent actions such as the adaptation of products and services in response to the demands of the market<\/li>\n<li>most serious threats from competition or external factors<\/li>\n<li>most promising market segments<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>Elementary you might think&#8230; but have you done it recently?<\/p>\n<p>Only after doing this background work can you create a plan of action. The expression says it all, <i>a plan of action<\/i>. These actions are motivated by issues that the company decided to act upon. To identify these issues, you need to evaluate the situation.<\/p>\n<h3><b>What is your plan of action? <\/b><\/h3>\n<p>The issues identified on which the company decided to act upon are the source of corporate objectives of the year or further ahead in the future. It is beneficial to transpose them into an action plan! Here I refer you to <a href=\"https:\/\/exob2b.com\/en\/blog\/2012-new-year-resolution-strategic-planning\/\">my article on the subject written year last<\/a> for initiating your thoughts on issues of strategies and marketing tactics for the development of your plan. Feel free to call professionals to assist and support this process.<\/p>\n<h3><b>Will you be part of the statistics?<\/b><\/h3>\n<p>On the eve of 2014, many of you are preparing your budgets for the coming year. You\u2019ll certainly rely on your previous year\u2019s action plan and elaborate it. In your budget, I would add an exercise that would improve your results and which will have an impact on your growth plan: strategic planning, at least revisit the state of the situation. You might be surprised to see the Threats your business is facing or learn more about its growth Opportunities.<\/p>\n<p>Do not be part of the unfortunate statistics. Give yourself the strategic framework to accomplish a good portion of your growth plan. Revisit your Strengths, Weaknesses, Opportunities and Threats. Get ready to face your challenges!<\/p>\n<div>\n<hr align=\"left\" size=\"1\" width=\"33%\">\n<div>\n<p>[1] 100 to 500 employees<\/p>\n<\/div>\n<div>\n<p>[2] BDC \u2013&nbsp; Business Development Bank of Canada<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that 17% of medium-sized Canadian companies have shut their doors between 2007 and 2010? That\u2019s one out of six!  Apart from macro-economic and cyclical factors that have contributed to this sad statistic, several of them had failed to properly plan strategically.<\/p>\n<p>This occurs by a classic exercise, but oh how fundamental; mapping your Strengths, Weaknesses, Opportunities and Threats (SWOT) and their comparative analysis in corporate issues.<\/p>\n","protected":false},"author":2,"featured_media":30683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,1533,31,108],"tags":[],"class_list":["post-7036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-developpement-strategique-en","category-sales-marketing-and-b2b-business","category-strategic-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Face your challenges in the new year!<\/title>\n<meta name=\"description\" content=\"For your planning, a classic exercise but fundamental is necessary; mapping your Strengths, Weaknesses, Opportunities and Threats (SWOT).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2014 Planning: face your challenges!\" \/>\n<meta property=\"og:description\" content=\"For your planning, a classic exercise but fundamental is necessary; mapping your Strengths, Weaknesses, Opportunities and Threats (SWOT).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-11T01:03:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-04T20:19:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/business-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"819\" \/>\n\t<meta property=\"og:image:height\" content=\"546\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"2014 Planning: face your challenges!\",\"datePublished\":\"2013-12-11T01:03:26+00:00\",\"dateModified\":\"2022-01-04T20:19:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/\"},\"wordCount\":517,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/business-meeting.jpg\",\"articleSection\":[\"Business Development\",\"D\u00e9veloppement strat\u00e9gique -\",\"Sales, Marketing and B2B Business\",\"Strategic Development\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/\",\"url\":\"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/\",\"name\":\"Face your challenges in the new year!\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/business-meeting.jpg\",\"datePublished\":\"2013-12-11T01:03:26+00:00\",\"dateModified\":\"2022-01-04T20:19:50+00:00\",\"description\":\"For your planning, a classic exercise but fundamental is necessary; mapping your Strengths, Weaknesses, Opportunities and Threats (SWOT).\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/#primaryimage\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/business-meeting.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/business-meeting.jpg\",\"width\":819,\"height\":546},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2014 Planning: face your challenges!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\",\"name\":\"Collaboration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"caption\":\"Collaboration\"},\"url\":\"https:\/\/exob2b.com\/en\/author\/collaborateur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Face your challenges in the new year!","description":"For your planning, a classic exercise but fundamental is necessary; mapping your Strengths, Weaknesses, Opportunities and Threats (SWOT).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/","og_locale":"en_US","og_type":"article","og_title":"2014 Planning: face your challenges!","og_description":"For your planning, a classic exercise but fundamental is necessary; mapping your Strengths, Weaknesses, Opportunities and Threats (SWOT).","og_url":"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2013-12-11T01:03:26+00:00","article_modified_time":"2022-01-04T20:19:50+00:00","og_image":[{"width":819,"height":546,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/business-meeting.jpg","type":"image\/jpeg"}],"author":"Collaboration","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Collaboration","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/"},"author":{"name":"Collaboration","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1"},"headline":"2014 Planning: face your challenges!","datePublished":"2013-12-11T01:03:26+00:00","dateModified":"2022-01-04T20:19:50+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/"},"wordCount":517,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/business-meeting.jpg","articleSection":["Business Development","D\u00e9veloppement strat\u00e9gique -","Sales, Marketing and B2B Business","Strategic Development"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/","url":"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/","name":"Face your challenges in the new year!","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/business-meeting.jpg","datePublished":"2013-12-11T01:03:26+00:00","dateModified":"2022-01-04T20:19:50+00:00","description":"For your planning, a classic exercise but fundamental is necessary; mapping your Strengths, Weaknesses, Opportunities and Threats (SWOT).","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/#primaryimage","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/business-meeting.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/business-meeting.jpg","width":819,"height":546},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/2014-planning-face-challenges\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"2014 Planning: face your challenges!"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1","name":"Collaboration","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","caption":"Collaboration"},"url":"https:\/\/exob2b.com\/en\/author\/collaborateur\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/7036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=7036"}],"version-history":[{"count":1,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/7036\/revisions"}],"predecessor-version":[{"id":30685,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/7036\/revisions\/30685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media\/30683"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=7036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=7036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=7036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}