{"id":7056,"date":"2013-12-13T14:53:29","date_gmt":"2013-12-13T19:53:29","guid":{"rendered":"http:\/\/exob2b.com\/?post_type=post&amp;p=7056"},"modified":"2013-12-13T14:54:07","modified_gmt":"2013-12-13T19:54:07","slug":"trend-smart-products","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/trend-smart-products\/","title":{"rendered":"The trend of &#8220;Smart&#8221; products"},"content":{"rendered":"<p>For several years now, the word Smart appeared here and there. This term is used as an adjective in a lot of cases: smartphones, smart TVs, smart watches or even for a car or clothes, with the manufacturer Smart and the\u00a0 clothes designer SmartSet. One more? Mike Lemire from Hubspot published a guide with \u00ab\u00a0smart\u00a0\u00bb in the name. &#8221;<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33898\/How-to-Set-SMART-Marketing-Goals-for-2013-TEMPLATE.aspx\">How to Set SMART Marketing Goals for 2014<\/a>&#8221;. Where does this trend come from and what does it mean to us\u00a0?<\/p>\n<p>According to its definition, the word \u00ab\u00a0smart\u00a0\u00bb refers to someone who is witty and thinks and acts fast, efficiently. Why is this word used for consumption products then? It could be explained with technological innovations that allow manufacturers to improve their products and add some specifications such as:<\/p>\n<ul>\n<li>Customization: ability to customize in functions to the needs of the user<\/li>\n<li>Adaptability: making it possible to meet and adapt to the demands of users within short delays<\/li>\n<li>Proactivity: ability to anticipate the intentions of the user<\/li>\n<li>Localisation: ability to adjust in function of the geographic position of the user<\/li>\n<li>Interconnectivity: ability to communicate with other products or users<\/li>\n<\/ul>\n<p>However, this phenomenon could have consequences in different segments. Every company has to adapt itself to meet the demands of consumers, whether it is for the conception of a website which has to be responsive or for marketing which has to think about the numerous new ways to connect with the consumers. In the end, the trend of \u201csmart products\u201d coined new ways to work.<\/p>\n<p>And after taking over the area of products, it could spread further. The specifications we talked about have to guide us in our offers of services. Customization, adaptability, proactivity, localisation and interconnectivity have to be a part of our marketing strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For several years now, the word Smart appeared here and there. This term is used as an adjective in a lot of cases: smartphones, smart TVs, smart watches or even for a car or clothes, with the manufacturer Smart and the  clothes designer SmartSet. One more? Mike Lemire from Hubspot published a guide with \u00ab smart \u00bb in the name. &#8221;How to Set SMART Marketing Goals for 2014&#8221;. Where does this trend come from and what does it mean to us ?<\/p>\n","protected":false},"author":2,"featured_media":7055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1486,194],"tags":[],"class_list":["post-7056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-developpement-web-en","category-web-design-and-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Trend of &quot;Smart&quot; Products<\/title>\n<meta name=\"description\" content=\"For several years now, the word Smart appeared here and there. This term is used as an adjective in a lot of cases...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/trend-smart-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The trend of &quot;Smart&quot; products\" \/>\n<meta property=\"og:description\" content=\"For several years now, the word Smart appeared here and there. This term is used as an adjective in a lot of cases...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/trend-smart-products\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-13T19:53:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-12-13T19:54:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/12\/Untitled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"452\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/trend-smart-products\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/trend-smart-products\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"The trend of &#8220;Smart&#8221; products\",\"datePublished\":\"2013-12-13T19:53:29+00:00\",\"dateModified\":\"2013-12-13T19:54:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/trend-smart-products\/\"},\"wordCount\":296,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/trend-smart-products\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/12\/Untitled.png\",\"articleSection\":[\"Design et d\u00e9veloppement Web -\",\"Web Design and Development\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/trend-smart-products\/\",\"url\":\"https:\/\/exob2b.com\/en\/trend-smart-products\/\",\"name\":\"The Trend of \\\"Smart\\\" Products\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/trend-smart-products\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/trend-smart-products\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/12\/Untitled.png\",\"datePublished\":\"2013-12-13T19:53:29+00:00\",\"dateModified\":\"2013-12-13T19:54:07+00:00\",\"description\":\"For several years now, the word Smart appeared here and there. This term is used as an adjective in a lot of cases...\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/trend-smart-products\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/trend-smart-products\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/trend-smart-products\/#primaryimage\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/12\/Untitled.png\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/12\/Untitled.png\",\"width\":626,\"height\":452,\"caption\":\"La tendance du SMART\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/trend-smart-products\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The trend of \u00ab\u00a0Smart\u00a0\u00bb products\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\",\"name\":\"Collaboration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"caption\":\"Collaboration\"},\"url\":\"https:\/\/exob2b.com\/en\/author\/collaborateur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Trend of \"Smart\" Products","description":"For several years now, the word Smart appeared here and there. This term is used as an adjective in a lot of cases...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/trend-smart-products\/","og_locale":"en_US","og_type":"article","og_title":"The trend of \"Smart\" products","og_description":"For several years now, the word Smart appeared here and there. This term is used as an adjective in a lot of cases...","og_url":"https:\/\/exob2b.com\/en\/trend-smart-products\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2013-12-13T19:53:29+00:00","article_modified_time":"2013-12-13T19:54:07+00:00","og_image":[{"width":626,"height":452,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/12\/Untitled.png","type":"image\/png"}],"author":"Collaboration","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Collaboration","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/trend-smart-products\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/trend-smart-products\/"},"author":{"name":"Collaboration","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1"},"headline":"The trend of &#8220;Smart&#8221; products","datePublished":"2013-12-13T19:53:29+00:00","dateModified":"2013-12-13T19:54:07+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/trend-smart-products\/"},"wordCount":296,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/trend-smart-products\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/12\/Untitled.png","articleSection":["Design et d\u00e9veloppement Web -","Web Design and Development"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/trend-smart-products\/","url":"https:\/\/exob2b.com\/en\/trend-smart-products\/","name":"The Trend of \"Smart\" Products","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/trend-smart-products\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/trend-smart-products\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/12\/Untitled.png","datePublished":"2013-12-13T19:53:29+00:00","dateModified":"2013-12-13T19:54:07+00:00","description":"For several years now, the word Smart appeared here and there. This term is used as an adjective in a lot of cases...","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/trend-smart-products\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/trend-smart-products\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/trend-smart-products\/#primaryimage","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/12\/Untitled.png","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/12\/Untitled.png","width":626,"height":452,"caption":"La tendance du SMART"},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/trend-smart-products\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"The trend of \u00ab\u00a0Smart\u00a0\u00bb products"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1","name":"Collaboration","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","caption":"Collaboration"},"url":"https:\/\/exob2b.com\/en\/author\/collaborateur\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/7056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=7056"}],"version-history":[{"count":0,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/7056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media\/7055"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=7056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=7056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=7056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}