As you may know, Exo B2B is a strategic and operational marketing agency specializing in integrated marketing for the B2B market. But what does B2B mean?<\/p>\n
Well actually, it\u2019s taken from the English term ‘B<\/b>usiness-to-B<\/b>usiness\u2019. But behind the word, there are in fact very different contexts. It is important to differentiate situations depending on the type of client and the services or products that are in question.<\/p>\n But what counts the most in B2B marketing is to know the final recipients<\/b>, and to adjust the strategy and tactics based on them.<\/p>\n This brief glossary, although the base is still the B2B marketing, makes you think. During the development of your strategy, you can never forget the individuals and\/or companies that form the C-U-B-E<\/b>: C<\/b>onsumer, U<\/b>ser, B<\/b>usiness or E<\/b>mployee.<\/p>\n And you; who are your end users?<\/b><\/p>\n","protected":false},"excerpt":{"rendered":" But what counts the most in B2B marketing is to know the final recipients, and to adjust the strategy and tactics based on them.<\/p>\n","protected":false},"author":2,"featured_media":7182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,2],"tags":[],"class_list":["post-7179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing-and-b2b-business","category-uncategorized"],"acf":[],"yoast_head":"\n\n
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