{"id":8817,"date":"2014-05-13T14:01:45","date_gmt":"2014-05-13T18:01:45","guid":{"rendered":"http:\/\/exob2b.com\/?post_type=post&p=8817"},"modified":"2022-01-05T09:34:10","modified_gmt":"2022-01-05T14:34:10","slug":"optimizing-your-website-b2b-marketing","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/optimizing-your-website-b2b-marketing\/","title":{"rendered":"Optimizing your website for B2B marketing in 6 steps"},"content":{"rendered":"

Your new web site isn\u2019t achieving its goals? You do not have objectives for your web site? It\u2019s a shame, your site and its ecosystem could be generating new customers for your company. At Exo, we developed a tool for diagnosis, allowing us to determine what needs improving on our clients\u2019 web sites and allows us to optimize the online presence of their company. Here are some points which are currently being used. Do you pass the test? Take part in the experiment.<\/span><\/p>\n

 1. Is it easy to navigate in your web site?<\/h2>\n

The principal navigation<\/b> tool should be no more than 6 or 7 visible tabs at the top of your website. Any secondary navigation must also be accessible by the menu and should not exceed 3 levels. When the cursor hovers over a user tab, show the 3 levels available. Customers appreciate a clear navigation, which is right on target.<\/p>\n

Your footer<\/b> must be complete. This simplifies navigation for the user, but can also contribute to improving ranking of your web site.<\/p>\n

The graphics<\/b> of your site must communicate, in an effective way, what you do. The communication comes before the beauty. The graphic designer who designed your site may have put together a true work of art, but if your site does not quite communicate what your company offers as a service, it\u2019s unfortunately, useless.<\/p>\n

2. Your site must be optimized for a mobile device<\/h2>\n

It\u2019s a fact, more and more internet users are mobile (thanks to smart phones and tablets):<\/p>\n

In the short term, the majority of visitors will spend more time on a tablet or smart phone than on a traditional computer. (E Source: <\/i>ComScore February 2013<\/i><\/a>)<\/i><\/p>\n

Is it important that your site is adapted for these platforms? Yes! Absolutely! According to Google (September 2012), 61% of visitors who do not almost instantaneously find what they look for on a mobile device will change sites very quickly.<\/p>\n

3. Do you have a blog?<\/h2>\n

“There is nothing to say about my industry; 2-3 articles and we\u2019ve said it all \u2026 “. “Exo, good luck finding us subjects on our industry”.<\/p>\n

Actually, there is always content, information and innovation to share! Such is the industry of one of our customers: labels. We have accompanied them for more than 3 years. The result? 2 blog articles per week \u2026 and we never fell short of ideas! Here is the proof.<\/a><\/p>\n

According to Exact Target<\/a> (SalesForce), companies that blog:<\/p>\n