{"id":9762,"date":"2014-10-23T14:42:42","date_gmt":"2014-10-23T18:42:42","guid":{"rendered":"http:\/\/exob2b.com\/?post_type=post&#038;p=9762"},"modified":"2023-06-14T10:10:50","modified_gmt":"2023-06-14T14:10:50","slug":"b2b-website-its-all-about-being-legitimate","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/b2b-website-its-all-about-being-legitimate\/","title":{"rendered":"B2B website: it\u2019s all about being legitimate"},"content":{"rendered":"<p>We often list here the many differences between B2B and B2C. The main difference is the very nature of the purchase decision. In B2C, the decision is impulsive and based on affect, whereas in B2B, the purchase decision takes longer and needs to be thought out. The purchase decision in B2B has to take into account many more things than in B2C. Therefore, the reasons and influences of the decision are different.<\/p>\n<p>Taking into account this difference when you create or<a href=\"https:\/\/exob2b.com\/en\/blog\/rebuilding-manufacturers-website-from-scratch-creative-challenge\/\" target=\"_blank\" rel=\"noopener\"> revamp your website<\/a> is key. A website for a manufacturer or a service provider cannot look like the website of a brand or a retail product. The brand or product need to \u201ccreate desire\u201d (which usually means a catchy design, fun features that are not that useful but will create a comprehensive experience \u2013 think about the customizable Nike sneakers, for instance).<\/p>\n<p>For B2B, things are \u2013 really \u2013 different. First, we don\u2019t deal with brands but companies who are the partners of other companies. They want to provide a service or product to their partners and make it a long-term relationship.<\/p>\n<p>Therefore, the messages websites in B2B and B2C are supposed to send are quite different. The B2C website must have an impact right away, be attractive and create needs whereas the B2B website has to be informative, comprehensive, easy to <a href=\"https:\/\/exob2b.com\/en\/blog\/the-organization-of-website-matters-more-than-its-content\/\" target=\"_blank\" rel=\"noopener\">understand and explain perfectly the offer of the company<\/a>. More importantly, the website has to show the company is legitimate in what they do.<\/p>\n<p>In B2B, you look for a \u201cwell this is very interesting\u201d instead of a \u201cwow look at that!\u201d, you look for a \u201cthey look like they know what they\u2019re doing\u201d instead of a \u201cI need it!\u201d. And this difference has consequences on the user experience, the design and of course <a href=\"https:\/\/exob2b.com\/en\/blog\/word-content-as-clear-as-mud\/\" target=\"_blank\" rel=\"noopener\">the content<\/a>.<\/p>\n<p>Those elements of the website (don\u2019t forget its <a href=\"https:\/\/exob2b.com\/en\/blog\/the-organization-of-website-matters-more-than-its-content\/\" target=\"_blank\" rel=\"noopener\">organization<\/a> too), have to give it a feeling of confidence, and a clear description of the offer. The content has to show a comprehensive knowledge of the industry and its needs. Understanding what is at stake for the visitors is just like showing them your services or products are taking into account their issues and hurdles. Indeed, you need to understand what is at stake in order to provide a solution which is the right fit.<\/p>\n<p>It\u2019s all about being legitimate then. In B2B, a purchase decision is a commitment and an investment. Your visitors are looking for more than an attractive design!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We often list here the many differences between B2B and B2C. The main difference is the very nature of the purchase decision. In B2C, the decision is impulsive and based on affect, whereas in B2B, the purchase decision takes longer and needs to be thought out. The purchase decision in B2B has to take into account many more things than in B2C. Therefore, the reasons and influences of the decision are different.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,1486,1355,194],"tags":[],"class_list":["post-9762","post","type-post","status-publish","format-standard","hentry","category-content-marketing-2","category-design-developpement-web-en","category-marketing-contenu-en","category-web-design-and-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A B2B website is about being legitimate.<\/title>\n<meta name=\"description\" content=\"In B2B, you look for a \u201cwell this is very interesting\u201d instead of a \u201cwow look at that!\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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