{"id":9801,"date":"2014-10-30T15:02:57","date_gmt":"2014-10-30T19:02:57","guid":{"rendered":"http:\/\/exob2b.com\/?post_type=post&p=9801"},"modified":"2023-06-14T10:18:02","modified_gmt":"2023-06-14T14:18:02","slug":"7-types-social-media-projects-b2b","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/","title":{"rendered":"7 types of social media projects for B2B"},"content":{"rendered":"

How many times a week are you asked if your business is active on social media? And are you personally on it? If so, why? Why not?
\nIt’s similar to the early 2000\u2019s, when it was imperative to have a website, without really having thought it out. Everyone had one, so your company should have one too.<\/p>\n

The peer pressure is there, it’s real. In B2B, social media is a trend and getting bigger and bigger. But what is your project in social media?<\/p>\n

Take a step back<\/strong><\/p>\n

Before answering the question, and before you even start, take a step back. This time, the challenge is more complex than a website. Social media does not behave in the same manner, nor does it have the same rules of engagement. In the era of hyper-segmentation, there are platforms for everyone and for almost everything. There\u2019s more than just LinkedIn<\/a>, Twitter<\/a> and Facebook.<\/a> You may have also heard of Pinterest<\/a> and Instagram<\/a>? Do you know about Xing<\/a>, Viadeo<\/a>, Quora, Klout<\/a> and FourSquare<\/a>? (and so on …)<\/p>\n

In B2B, social media is not entertainment. It’s about doing business, facilitating purchases and, the sale of products and services. It is also often a question of disseminating knowledge to make the operation possible. This does not prevent a playful approach. But clearly, it’s all about business.<\/p>\n

But where should you begin?<\/strong><\/p>\n

Proceed methodically; make a plan and develop a project related to corporate objectives. It’s the first step. To tally the efforts, familiarize yourself with the 7 main types of social media projects, namely:<\/p>\n

    \n
  1. Join or create a community<\/li>\n
  2. Reach out to influencers<\/li>\n
  3. Become the influencer<\/li>\n
  4. The Buzz<\/li>\n
  5. Ambassador Program – Employee<\/li>\n
  6. Ambassador Program – Customer<\/li>\n
  7. Crisis Management<\/li>\n<\/ol>\n

    Knowingly, it becomes clear why you invest time, energy and resources in this adventure.<\/p>\n

    Taking part in the adventure of social media is the same as taking the shift onto the web in the early 2000\u2019s. This time, you have the opportunity to prepare yourself and gain knowledge on the guiding principles and pplicatins of social media in your marketing mix, business strategy, sales, human resources and customer service.<\/p>\n

    You can also download our e-book on the subject<\/a> and take time to read my article entitled “B2B marketers use social media<\/a>.”<\/p>\n

    Receive some training to accelerate your learning curve.<\/p>\n

    To accelerate your education, why not follow some training? Exo B2B will offer, on November 13 at Campus InfoPresse<\/a>, a one-day training workshop specifically on social media in B2B: Using social networks in a B2B marketing strategy<\/a>.<\/p>\n

    Hurry, seats are selling quickly! Hope to see you there.<\/p>\n","protected":false},"excerpt":{"rendered":"

    In B2B, social media is not entertainment. It’s about doing business, facilitating purchases and, the sale of products and services. It is also often a question of disseminating knowledge to make the operation possible. This does not prevent a playful approach. But clearly, it’s all about business.<\/p>\n","protected":false},"author":2,"featured_media":9958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1366,15],"tags":[],"class_list":["post-9801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux-2-en","category-social-networks-2"],"acf":[],"yoast_head":"\n7 social media projects for your B2B business<\/title>\n<meta name=\"description\" content=\"Proceed methodically; make a plan and develop a project related to corporate objectives. It's the first step.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 types of social media projects for B2B\" \/>\n<meta property=\"og:description\" content=\"Proceed methodically; make a plan and develop a project related to corporate objectives. It's the first step.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-30T19:02:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-14T14:18:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"7 types of social media projects for B2B\",\"datePublished\":\"2014-10-30T19:02:57+00:00\",\"dateModified\":\"2023-06-14T14:18:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/\"},\"wordCount\":446,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"R\u00e9seaux sociaux -\",\"Social Networks\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/\",\"url\":\"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/\",\"name\":\"7 social media projects for your B2B business\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2014-10-30T19:02:57+00:00\",\"dateModified\":\"2023-06-14T14:18:02+00:00\",\"description\":\"Proceed methodically; make a plan and develop a project related to corporate objectives. It's the first step.\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 types of social media projects for B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\",\"name\":\"Collaboration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"caption\":\"Collaboration\"},\"url\":\"https:\/\/exob2b.com\/en\/author\/collaborateur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"7 social media projects for your B2B business","description":"Proceed methodically; make a plan and develop a project related to corporate objectives. It's the first step.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/","og_locale":"en_US","og_type":"article","og_title":"7 types of social media projects for B2B","og_description":"Proceed methodically; make a plan and develop a project related to corporate objectives. It's the first step.","og_url":"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2014-10-30T19:02:57+00:00","article_modified_time":"2023-06-14T14:18:02+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg","type":"image\/jpeg"}],"author":"Collaboration","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Collaboration","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/"},"author":{"name":"Collaboration","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1"},"headline":"7 types of social media projects for B2B","datePublished":"2014-10-30T19:02:57+00:00","dateModified":"2023-06-14T14:18:02+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/"},"wordCount":446,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/#primaryimage"},"thumbnailUrl":"","articleSection":["R\u00e9seaux sociaux -","Social Networks"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/","url":"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/","name":"7 social media projects for your B2B business","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/#primaryimage"},"thumbnailUrl":"","datePublished":"2014-10-30T19:02:57+00:00","dateModified":"2023-06-14T14:18:02+00:00","description":"Proceed methodically; make a plan and develop a project related to corporate objectives. It's the first step.","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/7-types-social-media-projects-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"7 types of social media projects for B2B"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1","name":"Collaboration","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","caption":"Collaboration"},"url":"https:\/\/exob2b.com\/en\/author\/collaborateur\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/9801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=9801"}],"version-history":[{"count":2,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/9801\/revisions"}],"predecessor-version":[{"id":33217,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/9801\/revisions\/33217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=9801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=9801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=9801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}