{"id":9943,"date":"2014-11-11T16:05:58","date_gmt":"2014-11-11T21:05:58","guid":{"rendered":"http:\/\/exob2b.com\/?post_type=post&#038;p=9943"},"modified":"2023-06-14T09:45:25","modified_gmt":"2023-06-14T13:45:25","slug":"direct-mail-direct-marketing-evolved","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/direct-mail-direct-marketing-evolved\/","title":{"rendered":"Direct mail is not dead, it simply evolved!"},"content":{"rendered":"<p>Snail mail or traditional direct mail is still a viable solution in a sound marketing strategy. Even though the digital era has decimated the industry with relatively low cost email campaign solutions and the omnipresent social media sites, there are statistics that show that receiving a piece of mail in your mailbox is still very effective:<\/p>\n<ul>\n<li>A survey of over 1,000 large businesses, across 10 different vertical industries, found that more than 60% of respondents\u2019 campaigns were personalized or segmented. (source: printinthemix.com )<\/li>\n<\/ul>\n<ul>\n<li>Direct mail continues to be used heavily, with a 43% share of total local retail advertising. (source: www.biakelsey.com)<\/li>\n<\/ul>\n<ul>\n<li>According to a Pitney Bowes survey, 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication. (source: <a href=\"https:\/\/www.marketingprofs.com\/\">www.marketingprofs.com<\/a>)<\/li>\n<\/ul>\n<ul>\n<li>44% of customers visit a brand\u2019s website after receiving direct-mail marketing.&nbsp;(source: <a href=\"https:\/\/expandedramblings.com\/\">expandedramblings.com<\/a>)<\/li>\n<\/ul>\n<ul>\n<li>48% of people retain direct mail for future reference.&nbsp;(source: <a href=\"https:\/\/expandedramblings.com\/\">expandedramblings.com<\/a>)<\/li>\n<\/ul>\n<p><b>Combination of traditional and technological <\/b><\/p>\n<p>It has been proven that the power of direct mail is the ability to personalize the mailer card, the introduction letter, alongside your offer. Your goal in creating a direct mailer is to generate awareness and sales leads.<\/p>\n<p>Get your potential customer\u2019s attention with creatively designed mailings, but more importantly get them to react! A cost effective method is to send your mailing recipient to a specific landing web page you\u2019ve created, get them to fill out a form, giving them access to a document or offer you highlighted in your mailer, in turn creating a very positive action into a potential sales lead.<\/p>\n<p><b>Keeping track<\/b><\/p>\n<p>Gaining invaluable insight into how many visitors came to your landing pages from the direct printed mailer is a must and really simple. All you do is assign a specific URL on the printed card that is only accessible by someone who types in the address i.e.: yourdomain.com\/mailer-xyz. Make it short so that it is easily remembered.<\/p>\n<p><b>Clutter is still an issue<\/b><\/p>\n<p>Over the years it has moved from the postal mailbox to your email inbox, but the challenge is still the same, get your recipient\u2019s attention, get them to react to your creative mailer or email and finally, get a sales lead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snail mail or traditional direct mail is still a viable solution in a sound marketing strategy. Even though the digital era has decimated the industry with relatively low cost email campaign solutions and the omnipresent social media sites, there are statistics that show that receiving a piece of mail in your mailbox is still very effective:<\/p>\n","protected":false},"author":9,"featured_media":9939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,1511],"tags":[],"class_list":["post-9943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communication-strategies","category-strategies-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B direct marketing is not dead, it has evolved.<\/title>\n<meta name=\"description\" content=\"Traditional direct mail is still a viable solution in a sound marketing strategy. Even though the digital era has decimated the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/direct-mail-direct-marketing-evolved\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct mail is not dead, it simply evolved!\" \/>\n<meta property=\"og:description\" content=\"Traditional direct mail is still a viable solution in a sound marketing strategy. Even though the digital era has decimated the industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/direct-mail-direct-marketing-evolved\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-11T21:05:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-14T13:45:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2014\/11\/direct-mail-laptop-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"566\" \/>\n\t<meta property=\"og:image:height\" content=\"382\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jean Gougeon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean Gougeon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/direct-mail-direct-marketing-evolved\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/direct-mail-direct-marketing-evolved\/\"},\"author\":{\"name\":\"Jean Gougeon\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/5ca6150160c2b6c2e86f3d706d12c96e\"},\"headline\":\"Direct mail is not dead, it simply evolved!\",\"datePublished\":\"2014-11-11T21:05:58+00:00\",\"dateModified\":\"2023-06-14T13:45:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/direct-mail-direct-marketing-evolved\/\"},\"wordCount\":381,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/direct-mail-direct-marketing-evolved\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2014\/11\/direct-mail-laptop-1.jpg\",\"articleSection\":[\"Marketing Communication Strategies -\",\"Strat\u00e9gies-marketing\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/direct-mail-direct-marketing-evolved\/\",\"url\":\"https:\/\/exob2b.com\/en\/direct-mail-direct-marketing-evolved\/\",\"name\":\"B2B direct marketing is not dead, it has evolved.\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/direct-mail-direct-marketing-evolved\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/direct-mail-direct-marketing-evolved\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2014\/11\/direct-mail-laptop-1.jpg\",\"datePublished\":\"2014-11-11T21:05:58+00:00\",\"dateModified\":\"2023-06-14T13:45:25+00:00\",\"description\":\"Traditional direct mail is still a viable solution in a sound marketing strategy. 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Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/5ca6150160c2b6c2e86f3d706d12c96e\",\"name\":\"Jean Gougeon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/61cb13a1252e94ff063bf1e042a677b299f059e60df520d555a92e95620d1124?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/61cb13a1252e94ff063bf1e042a677b299f059e60df520d555a92e95620d1124?s=96&d=mm&r=g\",\"caption\":\"Jean Gougeon\"},\"description\":\"Apr\u00e8s plus de 25 ans d\u2019exp\u00e9rience en design graphique imprim\u00e9 et plus de 15 ann\u00e9es en design et d\u00e9veloppement web, Jean a rejoint l\u2019\u00e9quipe d\u2019Exo B2B. 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