Product Launch

Product launch: rigor, impact, results

A B2B product launch is not just a communication activity: it is a strategic operation that requires research, planning, and flawless execution. At ExoB2B, we transform your launches into growth drivers, thanks to 24 years of B2B expertise and a proven methodology.

Why your company needs a structured product launch

An improvised launch often leads to low adoption and costly adjustments. With a rigorously planned and executed B2B launch, you will:

• Maximize the return on your R&D and marketing investments
• Accelerate demand for your products in the first few months
• Shorten your sales cycles by several months
• Achieve your sales goals faster

Our approach at ExoB2B

Each launch is based on a structured process that combines strategy and tactical execution:

• Research and analysis: understanding your markets, targets, and triggers
• Positioning and key messages: clarifying the value of your product
• Comprehensive activation plan: aligning sales, marketing, and partners
• Multi-channel execution: Google, Bing, LinkedIn campaigns, automation, and intent data

The benefits of a successful launch

• Rapid growth in demand within the first three months
• Shortened sales cycle (up to 80% shorter)
• Annual targets achieved in seven months or less
• Increased brand recognition and competitive differentiation

ExoB2B: experts in B2B launches

Our launches have won international awards, such as Architectural Record magazine’s “Outstanding for Most Recalled Ad” for Lumec/Philips’ Oval, and the ASLA’s Best Advertising Message Award for the Leonis campaign. What’s more, our clients have seen their sales accelerate, their cycles shorten, and their market share grow.

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