About ExoB2B
A conviction that has guided us since 2002
ExoB2B was born from a simple but visionary idea: B2B marketing deserves its own approach. Not a variation on B2C, but a distinct universe where strategy, research, and creativity shape growth.
Since our inception, we have combined technological agility with strategic insight. Because B2B marketing requires both mastery of tomorrow’s tools and rigor in today’s decisions.
Let's discuss B2B marketingWHY EXOB2B?
The name Exo comes from Greek, meaning “outside.” Since our inception, we have embodied the role of an external partner that acts as the marketing function for many companies.
Sometimes through partial outsourcing, sometimes through strategic or tactical support, we provide an outside perspective that enlightens and propels.
ExoB2B is the alliance between the external and the internal:
- External to broaden perspectives, bring innovation, and stimulate strategic thinking.
- Internal to ensure consistency, proximity, and results.
WHAT
MAKES US
UNIQUE
- 100% B2B: Quebec’s first agency dedicated exclusively to business-to-business marketing.
- Strategy + execution: We support companies from concept to action.
- Technology pioneers: HubSpot since 2010, lA since 2017, augmented SEO since 2024.
- Shared knowledge: over 1,000 blog posts published since 2009, fueling B2B thinking here and elsewhere.
- Recognized expertise: award-winning international mandates, client successes, and a reputation built on rigor.
Our agility is technological, but our heart is strategic. We believe that technology only makes sense when it serves a clear vision and a solid growth strategy.
OUR JOURNEY IN MILESTONES
2002
2009
2010
2011
2012
2017
2023
2024
2025
Today
A passionate team that combines strategy, content, and technology to give your brands the prominence they deserve.
Our Team
ExoB2B is a team of strategists, creators, and analysts driven by a shared passion: understanding and advancing B2B marketing.
Lynda St-Arnault
President and Founder
At the helm of this team, Lynda has been driving ExoB2B’s vision since 2002. She has shaped the agency around one conviction: in B2B, only a clear strategy, fueled by research and content, can build strong and sustainable brands.
Alain Thériault
Partner and Senior Strategist
Alongside her, Alain embodies high standards, rigor, and the ability to find the best solutions for each client.
Vincent Cloutier Naud
Digital marketing specialist
Vincent combines analytics and strategy to maximize the impact of campaigns.
Jean Gougeon
Web development
Jean assure le développement web et la performance technique des projets numériques.
Claude Malaison
Content and SEO enhanced
Claude ensures that every word reinforces the impact and credibility of brands.
David Beaulieu
Artistic and Creative Director
David translates strategies into powerful and consistent visual experiences.
Aurèle Zannou
Programmer
Aurèle combines technological expertise and precision to transform every idea into a high-performance digital solution.
John Husband
English-speaking scientific writer
John gives our messages their full international reach.
OUR VALUES
IN ACTION
Curiosity as a driver of progress.
Rigorousness over trends.
Concrete results over empty promises.
People at the heart of every strategy.
Our
vision
Redefining B2B marketing as a living ecosystem where strategy, data, creativity, and technology come together to propel brands toward smarter, more sustainable performance.
