Here is an overview of our most recent achievements among more than 5,000 projects successfully completed since 2002.
B2B marketing achievements: our recent projects
Services :
B2B content marketing | B2B marketing strategy | Go To Market | Go To Market | B2B marketing strategy |
IPS Canada – From Multiple Areas of Expertise to a Single Digital Authority.
Integrated Power Services (IPS) supports organizations that rely on critical electrical and mechanical equipment. In Canada, its offerings bring together several companies with complementary areas of expertise.
For several years, ExoB2B has been supporting IPS Canada in developing its digital presence. Our mandate has gradually evolved: to raise awareness of distinct areas of expertise, highlight how they complement each other, and strengthen the group’s digital authority.
Challenge
Harnessing the collective strength without overshadowing individual areas of expertise.
IPS Canada brings together several specialized companies whose complementary roles are not always apparent to the market.
Surplec excels in transformers, MDL Énergie in electrical services and field work, DUAL-Électrotech in engineering, testing, and diagnostics, and CFM Services in field technical services and NETA expertise.
The challenge: to demonstrate the strength of their complementary strengths to operators of critical electrical infrastructure, while preserving each company’s identity.
Approach
A content strategy rooted in market challenges.
Beyond simply promoting services, ExoB2B has developed an editorial strategy centered on the concerns of B2B decision-makers, which highlights each area of expertise while strengthening IPS Canada’s collective positioning.
Our support combines specialized technical content, email campaigns, and LinkedIn posts, in both French and English.
SEO and GEO optimization aims to make this expertise easier to discover, understand, and match to buyers’ needs in search engines and artificial intelligence environments.
Impact
Building long-term digital authority.
IPS Canada has a growing body of content that showcases the expertise of its businesses: transformers, electrical testing and diagnostics, and equipment maintenance and modernization.
In-depth content, email campaigns, and LinkedIn posts increase touchpoints with target markets while strengthening the consistency of the group’s digital presence.
Each new piece of content enriches the areas of expertise developed and helps build sustainable, multi-brand digital authority.
Testimonial
“ Throughout our five years of collaboration with ExoB2B at Integrated Power Services—and their impressive track record spanning more than ten years with Surplec, an IPS company—they have consistently demonstrated their ability to lead complex, large-scale initiatives.
Their fluency in both languages and their strategic approach to B2B marketing make them a partner that is particularly well-equipped to navigate complex business environments. ”
Joe Fraser, Integrated Power Services
Services :
B2B content marketing | B2B marketing strategy | Go To Market |
Nado – From industrial expertise to a confident positioning.
We supported NADO, a Canadian manufacturer specializing in precision metal parts, in a strategic effort to translate more than 60 years of expertise into a clear and structured positioning.
A turnkey mandate: positioning, strategic signature, brand architecture, and complete website redesign.
NADO had mastered its metal. But its brand had not yet mastered its narrative.
The expertise, rigor, and integrated chain were very real.
What was missing was a strategic expression capable of reflecting this mastery and clearly projecting it to customers in different linguistic and territorial contexts.
The site needed to become a tool for development and lead generation, not just an institutional showcase, to support growth and demand generation in three distinct markets: Quebec, Ontario, and the United States.
Approach
We clarified the positioning and formalized a strong strategic signature: Mastering metal. Delivering just right.
This promise became the guiding principle for the entire digital experience.
Approach
The complete redesign of the site included:
an architecture structured by markets and sectors;
bilingual content tailored to the realities of Quebec, Ontario, and the United States;
a content strategy and SEO, GEO, and AEO optimization designed to support visibility and lead generation in
these three territories.
Each page was designed to communicate accurately, to the right market, in the right language.
Impact
NADO now has a clear positioning and a digital presence that aligns with its industrial and territorial reality.
The website acts as a strategic platform capable of supporting credibility, visibility, and growth among demanding industrial customers in both Canada and the United States.
Services :
B2B content marketing | B2B marketing strategy | Go To Market |
LaFlesche – From technical capability to credibility with clients
We supported LaFlesche, a manufacturer specializing in plastic injection molding and CNC machining for the MedTech, aerospace, and defense sectors, in a complete strategic repositioning and the structuring of a digital ecosystem geared toward generating demand.
LaFlesche had the capabilities, equipment, certifications, and rigor.
But gaining access to contractors in highly demanding industries is not based solely on technical expertise. It requires demonstrating precision, compliance, stability, and the ability to deliver flawlessly.
Challenge
The market perception remained unclear, and the website did not fully reflect the company’s industrial depth.
The challenge: to structure a positioning capable of inspiring confidence and actively supporting the creation of business opportunities.
Approach
We clarified the positioning: mission, value proposition, personas, and customer journey.
We restructured the architecture by strategic sectors and services, developing an evidence-based narrative: certifications, tolerances, compliance, traceability, ESG value.
Approach
The site was designed as a demand generation platform, with SEO, GEO, and voice search foundations tailored to the target markets.
Each page had to speak the language of engineers as well as strategic buyers.
Impact
LaFlesche dispose désormais d’un positionnement cohérent et différenciant, capable de soutenir la crédibilité auprès de donneurs d’ordres industriels.
Son site agit comme un levier stratégique pour renforcer la visibilité, inspirer confiance et générer des leads qualifiés pour assurer la croissance dans des secteurs à haute exigence.
Nespresso Canada Pro – From office coffee to the coffee experience at work.
Wanted to strengthen its presence in the SME office segment across the country.
Challenge
Perceptions of the brand varied greatly from province to province and across economic sectors.
How to stand out in a market where coffee quality is no longer enough, and reposition the Pro division around a more experiential and human promise.
Approach
ExoB2B developed a content strategy based on in-depth knowledge of B2B decision-makers. We applied the Buyer Persona Institute methodology, including:
qualitative interviews with HR managers, office managers, and executives in four Canadian provinces,
an analysis of regional variations and sectoral contexts,
mapping of the B2B buyer journey.
Approach
Based on this data, we developed a content strategy focused on the experience rather than the product. Our team:
produced a comprehensive editorial guide,
harmonized the storytelling and tone with the visuals of Nespresso’s high-end universe,
created a consistent editorial platform where each piece of content supports the promise of a more inspiring and enjoyable office environment.
Impact
This approach transformed perceptions of the brand:
Nespresso Pro shifted from coffee as a product to the coffee experience at work.
Increased brand awareness in the office segment.
Clear positioning around the “office experience.”
Impact
A solid foundation for social selling and nurturing on LinkedIn and the web.
A sustainable content strategy that aligns strategy, research, and creation to support the growth of an iconic B2B brand.
Services :
B2B marketing strategy |
Fordia – Seeing clearly for better positioning.
For Fordia, a specialist in drilling tools, we conducted comprehensive marketing research combining web ecosystem analysis, quantitative surveys, and strategic positioning. The results provided a clear picture of their brand perception and the growth levers to activate.
Challenge
Fordia, a leader in the field of drilling tools, wanted to gain a clear picture of its brand perception in the Canadian market and better understand the competitive dynamics of its sector in order to consolidate its position.
Approach
We conducted a comprehensive analysis of the web ecosystem, combined with quantitative research among customers and partners, to assess the awareness and perception of the Fordia brand. This data was cross-referenced with a strategic positioning analysis to identify growth drivers, opportunities for differentiation, and areas of communication to be strengthened.
Impact
The results gave Fordia a clear view of its market position and perceived strengths and weaknesses, enabling it to build a robust strategy to strengthen its market share and consolidate its brand in the long term.
Testimonial
“Fordia would like to thank ExoB2B for their insightful survey on our brand perception in the Canadian market. […] Their expertise was essential in obtaining an accurate analysis of our position in the drilling tools market.”
— Fordia Marketing Team
Services :
Go To Market |
Traction Aids – Winter in pink
When marketing combines performance and solidarity. Nado created pink traction grids and ExoB2B devised an original and socially responsible marketing campaign.
The Winter in Pink concept combines three elements: a sturdy and useful product, a cause that unites us, and an emotion that leaves a lasting impression.
The pink tow bars, made in Canada, embody safety, empathy, and local pride.
An integrated campaign, from the heart to performance
A strategy that connects emotion to action. ExoB2B rolled out a comprehensive digital campaign, combining performance and meaning.
Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads were used to promote corporate gifts for charity.
Each message was designed to combine utility, originality, and human engagement, supported by a consistent visual universe: white snow, vibrant pink, and Canadian warmth.
An original and meaningful gift
Each grille purchased supports the Quebec Breast Cancer Foundation.
Winter in Pink transforms a simple automotive accessory into a gesture of solidarity. Pink grilles are not just a product: they symbolize the union between performance and compassion.
This campaign reinforces the image of a committed Quebec company, capable of making a difference both in the field of the cause and in the marketplace.
Services :
Go To Market |
Allo Destinations – A website that simplifies travel
Allo Destinations wanted a more powerful website capable of managing a wide variety of content (guides, tours, articles, destinations) without slowing down daily updates or visitor navigation.
ExoB2B has designed a multi-dynamic web architecture, where each piece of content is automatically organized according to the selected categories.
The site intelligently groups together information, tours, destinations, and blogs without manual intervention, offering major efficiency gains for the internal team.
User experience
Navigation has been designed to be simple, fast, and intuitive, supported by an infrastructure optimized for performance:
lightweight templates,
intelligent image processing,
maximum loading speed on all platforms.
Impact
A website that travels as well as its users: smoother, faster, smarter.
Allo Destinations now has a scalable web tool that supports its growth while offering travelers an online experience as inspiring as their next destinations.
