B2B corporate blog
B2B corporate blog: the cornerstone of your content strategy
In B2B, blogging is not dead. On the contrary: it is more strategic than ever. At ExoB2B, we were the first to blog about B2B marketing in Quebec and Canada. More than a thousand posts later, we know one thing for sure: a well-designed corporate blog becomes the visible engine of your content strategy, a lever for credibility, and a generator of sales leads.
Why your company needs a B2B blog
Without a blog, your brand risks remaining silent in a world where decision-makers seek answers before talking to a salesperson. With a well-designed B2B blog, you can:
- Assert your expertise and gain credibility with decision-makers
- Nurture your personas with relevant content at every stage of the customer journey
- Generate qualified traffic through enhanced SEO (Google, Bing, voice search, AI, GEO SEO)
- Transform your articles into multiple formats (newsletters, LinkedIn capsules, videos) to maximize impact
- Provide your sales teams with content that directly supports their sales efforts
Our approach at ExoB2B
We don’t just create “content to fill a calendar.” Each blog post is designed to be a central part of your B2B marketing strategy:
- Research and alignment: defining themes based on your augmented personas and growth objectives
- Expert production: writing long-form, strategic, and augmented SEO-optimized articles
- Distribution and repurposing: transforming posts into newsletters, LinkedIn capsules, videos, etc.
- Monitoring and optimization: performance analysis (traffic, engagement, sales leads) and continuous adjustments
The benefits of a strategic B2B blog
- Increased visibility among decision-makers who are actively seeking your solutions
- Expert content that stands out from the AI-generated noise
- A constant source of material for your other communication channels
- A clear return on investment: qualified sales leads and concrete sales opportunities
- A lasting asset that strengthens your brand year after year
ExoB2B: pioneers of B2B blogging
We started blogging in 2009, long before it became the norm in B2B. Since then, we have published thousands of articles for ourselves and our clients, always staying ahead of content strategy trends. With ExoB2B, your blog is not just another channel: it becomes a strategic pillar that supports your sales and growth.
FAQ
Are blogs still relevant in the age of AI?
What is the ideal length for a B2B blog post?
How can augmented SEO be integrated into a blog?
Should you publish often?
How do you measure a blog's performance?
How long does it take to see results from a B2B blog?
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