B2B marketing positioning strategy

B2B marketing positioning strategy: choose, occupy, defend

B2B marketing positioning strategy is the cornerstone of any successful B2B strategy. At ExoB2B, we help companies define a clear, unique, and sustainable position in their market. Using a rigorous methodology and positioning maps, we enable you to differentiate yourself, align your teams, and create a strong competitive advantage.

Why your company needs a B2B marketing positioning strategy

Without solid positioning, your brand lacks clarity and your marketing investments are diluted. With a well-defined marketing positioning strategy, you will:

• Clarify your value in the eyes of your customers
• Occupy a unique space in your market
• Align your teams around a consistent message
• Sustainably defend your position against competitors

Our approach at ExoB2B

We don’t do “cosmetic” positioning. Each mandate is based on:

• In-depth research (market, competition, trends)
• Strategic positioning maps, which clearly show where your brand stands and where it can differentiate itself
• A sustainable choice that becomes the compass for your brand strategy, sales, and communications

The benefits of strong positioning

• Clarity: your messages become obvious
• Differentiation: you don’t look like your competitors
• Sustainability: a choice that withstands fleeting trends
• Alignment: management, sales, and marketing speak with one voice

ExoB2B: experts in B2B marketing positioning strategy

For nearly 25 years, we have been helping B2B companies define and defend their positioning. We have helped SMEs and industry leaders alike to occupy a distinctive and credible space in competitive markets.

At ExoB2B, we don’t just deliver positioning, we work with you to build a solid and sustainable foundation for all your marketing and sales activities. It is this ability to transform a vision into a concrete action plan that makes us a recognized and sought-after partner in the Quebec and Canadian B2B sector.

Ready to define and defend a positioning that will make a difference?

Talk to a specialist