Diagnosis and marketing plan
Why your business needs a diagnosis and a marketing plan
Without an accurate diagnosis, your decisions are based on impressions and your actions lack consistency. With a tailored diagnosis and marketing plan, you will:
- Gain a comprehensive and objective view of your marketing positioning
- Make informed decisions based on concrete recommendations
- Optimize your marketing and digital investments
- Accelerate your growth by quickly identifying the right levers
- Align sales, marketing, and management on the same trajectory
- Establish a measurable plan that is ready to execute
Diagnosis and marketing plan: our approach at ExoB2B
Our diagnosis covers your entire B2B marketing ecosystem:
- SEO and web performance audit: visibility, traffic, conversions
- Effectiveness of your digital campaigns: Google, LinkedIn, Bing, newsletters
- Competitive analysis and acquisition channels: strengths, weaknesses, and opportunities
- Evaluation of your technological tools: CRM, automation, artificial intelligence
- Consistency of your marketing actions: integration and effectiveness of current initiatives
This process highlights your real challenges and growth opportunities and concludes with concrete strategic and tactical recommendations.
The benefits of a successful marketing plan
- A clear and shared vision of your positioning
- Prioritized recommendations to act with confidence
- Optimized, performance-oriented budgets
- Accelerated growth in Quebec, Canada, and internationally
- Strong organizational alignment
- A clear, measurable, and sustainable plan
And tomorrow?
Because digital marketing is constantly evolving, we systematically integrate:
- Data and analytics to guide your decisions
- Artificial intelligence to optimize your actions
- Digital performance to guarantee tangible results
The result for you? A clear, measurable, and immediately executable B2B marketing plan.
ExoB2B: experts in B2B diagnostics and marketing plans
For nearly 25 years, ExoB2B has been helping SMEs and large companies gain clarity on their business environment and build solid marketing plans. Our in-depth diagnostics reveal your real challenges and best opportunities, while our structured plans transform these findings into concrete actions. The result: informed decisions, aligned actions, and sustainable growth, both domestically and internationally.
Move from a blurry vision to a concrete plan. Ready to align your teams and accelerate your growth?
FAQ
What is the difference between a marketing audit and a B2B marketing diagnosis?
What elements do you analyze in a marketing diagnosis?
What does a concrete B2B marketing plan contain?
How long does it take to carry out a diagnosis and develop a B2B marketing plan?
What concrete results can I expect from a marketing plan?
How do you integrate artificial intelligence into your diagnostics?
Is your approach suitable for SMEs as well as large companies?
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