Content Strategy

B2B content strategy: targeted, consistent, measurable

Effective content cannot be improvised: it must be based on a clear strategy, informed by your augmented personas and customer journeys. At ExoB2B, we build content strategies that speak to your decision-makers, align with your objectives, and transform attention into tangible results.

Why your business needs a B2B content strategy

Without a strategy, your content risks being scattered and missing its target. With a structured, B2B-oriented strategy, you will:

• Align your content with your business objectives
• Speak the right language to your personas at every stage of the customer journey
• Generate better-qualified sales leads
• Bring consistency to your various channels (website, blog, campaigns, newsletters, LinkedIn)
• Optimize your content investments through measurable planning

Our approach at ExoB2B

Each content strategy is designed to be a lever for sustainable growth:

• Research and analysis: understanding your augmented personas, your markets, and your purchase triggers
• Editorial planning: choosing themes, formats, and channels based on the customer journey
• Augmented SEO integration: ensuring the visibility of your content on Google, Bing, voice search, and AI
• Omnichannel consistency: aligning content with your campaigns, newsletters, and sales efforts
• Continuous management: monitoring performance and making adjustments based on intent data and market signals

The benefits of a successful content strategy

• Consistent content that supports your growth objectives
• Greater visibility among B2B decision-makers in your niche markets
• Better planned and less scattered content production
• Clear and measurable return on investment
• A strategy that evolves with your markets and personas

ExoB2B: experts in B2B content strategy

Since 2002, we have been helping companies build solid B2B content strategies. Our expertise is based on a unique understanding of niche markets, the use of augmented personas, and the integration of augmented SEO. The result: strategies that translate into concrete actions and measurable results.

Talk to a specialist