Research and analysis

Research and analysis: see your market as it is, not as you imagine it to be

At ExoB2B, research is not a detour: it’s what allows us to move faster and more accurately. Before building strategies and activating tactics, we help you better understand your business environment and your customers. It’s this clear-eyed view that transforms your marketing decisions into levers for growth.

Why your business needs research and analysis

Without solid data, your strategies are based on assumptions. With the right research approach, you can:

• Shorten your B2B purchasing cycles by identifying the real triggers and obstacles.
• Validate new market or export opportunities.
• Ensure sustainable positioning, rooted in the real perception of the market.
• Optimize your marketing investments by reducing trial and error.

Research and analysis: our approach at ExoB2B

We always recommend the level of research that best suits your needs. Our analyses focus on:

• The market and macro environment: trends, opportunities, and risks
• The competition: strengths, weaknesses, messaging, channels, and offerings
• Customers: brand awareness, image, motivations, barriers, and life cycle
• The web ecosystem: SEO, performance, journey, and conversions

Our team combines qualitative and quantitative methods (in-depth interviews, surveys, primary and secondary data) with your digital tools (CRM, SEO, GEO, analytics, AI) to transform information into actionable insights. The result is not a report that sits on a shelf, but clear recommendations and a concrete action plan.

The benefits of successful research

• An accurate view of your markets and customers
• A validated and sustainable positioning
• Opportunities identified and measured
• A strategy based on facts, not intuition

And tomorrow?

Because markets are changing rapidly, we are developing new innovative approaches with our clients:

• Augmented personas, continuously fed by data and AI
• Synthetic populations, which model entire segments to detect emerging trends

These methodologies, currently under active development, reinforce our promise: to always give you a head start.

ExoB2B: experts in B2B research and analysis

Since 2002, we have been supporting SMEs and large companies in studying their markets and customers. Our research not only provides you with answers, but above all with clear and actionable directions to accelerate your results.

Move from intuition to facts. Ready to inform your marketing decisions with solid data?

Let’s discuss your next B2B research and analysis project