Marketing positioning strategy

Marketing positioning strategy: choose, occupy, defend

Marketing positioning strategy is the cornerstone of any successful B2B strategy. At ExoB2B, we help companies define a clear, unique, and sustainable position in their market. Using a rigorous methodology and positioning maps, we enable you to differentiate yourself, align your teams, and create a strong competitive advantage.

Why your company needs a marketing positioning strategy

Without solid positioning, your brand lacks clarity and your marketing investments are diluted. With a well-defined marketing positioning strategy, you will:

• Clarify your value in the eyes of your customers
• Occupy a unique space in your market
• Align your teams around a consistent message
• Sustainably defend your position against competitors

Our approach at ExoB2B

We don’t do “cosmetic” positioning. Each mandate is based on:

• In-depth research (market, competition, trends)
• Strategic positioning maps, which clearly show where your brand stands and where it can differentiate itself
• A sustainable choice that becomes the compass for your brand strategy, sales, and communications

The benefits of strong positioning

• Clarity: your messages become obvious
• Differentiation: you don’t look like your competitors
• Sustainability: a choice that withstands fleeting trends
• Alignment: management, sales, and marketing speak with one voice

ExoB2B: experts in strategic positioning

For nearly 25 years, we have been helping B2B companies define and defend their positioning. We have helped SMEs and industry leaders alike to occupy a distinctive and credible space in competitive markets.

At ExoB2B, we don’t just deliver positioning, we work with you to build a solid and sustainable foundation for all your marketing and sales activities. It is this ability to transform a vision into a concrete action plan that makes us a recognized and sought-after partner in the Quebec and Canadian B2B sector.

Ready to define and defend a positioning that will make a difference?

Talk to a specialist