Augmented SEO (SEO + GEO + AI): the new generation of B2B search engine optimization

ExoB2B: pioneers of augmented SEO (SEO + GEO) = your visibility everywhere (SERP + AI engines)

We integrated augmented SEO as a pillar of our services long before it became a necessity. Our approach combines the rigor of traditional SEO with innovation (AI, voice, GEO) to offer our B2B clients in Quebec, Canada, and North America unique and lasting visibility. ExoB2B combines traditional SEO and GEO (Generative Engine Optimization) to ensure that your content is found on Google, Bing… and cited by ChatGPT, Gemini, Perplexity, and other conversational intelligences.

What is augmented SEO? Augmented SEO: visible everywhere, found by everyone

Traditional SEO is no longer enough. In B2B, your customers are looking for your solutions not only on Google, but also on Bing, via voice search, and increasingly in AI-generated responses.
Augmented SEO integrates all these dimensions to ensure that your content remains visible, relevant, and accessible, no matter where your decision-makers are looking for you.

Why your business needs augmented SEO

Without comprehensive optimization, you risk disappearing from your prospects’ radar. With augmented SEO, you can:

• Integrate conversational signals (questions, natural language) into all your content
• Prepare your site for future AI indexing by engines such as ChatGPT and Gemini
• Maximize your chances of being cited, referenced, or recommended by smart assistants and voice search tools
• Optimize your content for voice search and conversational search
• Improve your local, sector-specific, and contextual SEO (SEO/GEO), which is essential for B2B companies operating in Quebec and Canada
• Generate more qualified traffic that is better aligned with your niche markets
• Give your content lasting reach in an ever-changing digital ecosystem

How ExoB2B applies augmented SEO

Each augmented SEO mandate is based on a rigorous methodology:

1- Comprehensive audit
Analysis of your current performance on Google, Bing, and emerging search engines. We also evaluate your presence on conversational platforms (AI) and voice search.

2- Advanced semantic research
Integration of traditional and conversational keywords adapted to voice search and AI. We identify queries specific to your B2B markets (e.g., “industrial solutions in Montreal” or “B2B services in Quebec”).

3- Technical and editorial optimization
Markup, hierarchical structure, integration into your content (blogs, service pages, case studies).
All content is optimized for Google, Bing, voice search, and generative search engines (GEO).

4- GEO SEO
Targeting local and sectoral markets for your specific niches. This includes integrating strategic geographic markers (city, region, industry sector, language, etc.) to boost your visibility in AI and traditional search engines.

5- Continuous monitoring and adjustments
Performance monitoring and adaptation to algorithm and AI developments. Our team adjusts your strategies to maintain optimal visibility, even as engines evolve.

The benefits of augmented SEO

• Sustainable visibility across all search channels used by your potential customers (prospects)
• A competitive advantage over competitors who still limit themselves to traditional SEO
• Content that is better aligned with voice and conversational search
• A strategy that anticipates changes in digital usage (AI, GEO, multi-engine)
• A clear return on investment thanks to qualified and measurable traffic

I WANT TO TALK TO A SPECIALIST