B2B marketing strategy: the art of thinking right, the discipline to act better
At ExoB2B, we don’t talk about fixed plans, but rather dynamic ideas fueled by data, artificial intelligence, qualitative and quantitative analysis, and soon 24 years of exclusive expertise in B2B marketing in Quebec, Canada, and internationally.
I WANT TO SPEAK WITH YOUR EXPERTSEvery strategy we design becomes a precise map and a dynamic compass.
It charts your course, adapts to market movements, and helps you make the right decisions at the right time.
We combine technological agility with strategic depth. Your digital ecosystem, SEO, Web performance, CRM, automation, data, and AI is analyzed and integrated with recognized methodologies: Filiatrault for strategic planning, Aaker for positioning and branding strategy, and Buyer Persona Institute for personas and customer journeys.
The result for you? A clear, creative, and measurable strategy that can help you conquer your niche markets, stay ahead of your competitors, and build a strong and sustainable brand.
Diagnosis and plan for B2B marketing
At ExoB2B, our B2B marketing diagnosis provides you with a clear and documented overview of your current position. We conduct a comprehensive analysis of your strengths and environment, including SEO auditing, Web performance, the effectiveness of your digital campaigns, competitive analysis, and evaluation of your acquisition channels.
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Research and analysis
Research isn’t a detour; it’s what allows you to move faster and more accurately. At ExoB2B, we combine surveys, interviews, market analysis, competition analysis, customer analysis, and digital audits to transform information into concrete decisions. The result: you reduce your purchasing cycles, validate your market opportunities, and optimize your marketing investments with solid data.
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Marketing positioning strategy
Positioning is the foundation of any solid B2B marketing strategy. Before even thinking about branding or campaigns, you need to decide what space your company will occupy in the minds of your customers. At ExoB2B, we help you define a unique and sustainable positioning using a rigorous methodology and positioning maps. The result: you gain clarity, differentiate yourself in your market, and align your teams around a common vision.
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B2B Branding Strategy
In B2B, every interaction shapes the perception of your brand. We build strong, consistent brand platforms that translate your positioning strategy into credible, memorable, and lasting experiences.
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Persona and customer journey
Understand who decides, how, and when.
With our Buyer Persona Institute certified personas and our augmented personas (CRM, LinkedIn, AI), you can align sales and marketing to talk to the right person at the right time.
The depth of strategic marketing insight provided by ExoB2B led to a better understanding of our own company and our market, giving us the confidence to steer our strategies and tools in the right direction.
Available and attentive, Lynda and Alain know how to ask the right questions and highlight opportunities that clarify your game plan.
Alexandre Limoges, Partner at Libéo
