SEO+GEO+AI: the new generation of B2B search engine optimization

ExoB2B: pioneers of SEO+GEO+AI = your visibility everywhere (SERP + AI engines)

B2B decision-makers no longer limit themselves to Google: they use Bing, voice search, and AI engines such as ChatGPT, Gemini, and Perplexity. Our SEO+GEO+AI approach ensures your visibility wherever your customers search in North America, in both traditional and generative engines.

In modern SEO, Generative Engine Optimization (GEO) plays a key role: it allows your content to be understood, selected, and cited in the responses generated by AI engines.

Why SEO and GEO are essential in B2B

The search behavior of B2B decision-makers has changed profoundly. They no longer consult a single search engine: they compare, validate, query AI, and seek direct answers in natural language.
Traditional SEO, focused solely on Google, is no longer sufficient to cover these touchpoints.

To remain visible in this complex journey, your content must be:

• Present in traditional search engines
• Understandable by AI engines
• Adapted to voice and conversational queries
• Structured to clearly respond to decision-makers’ intentions

The integration of SEO and GEO is therefore essential to maintain complete and lasting visibility.

AI engines now favor content that can clearly answer questions formulated in natural language, often referred to as “conversational queries.”

SEO+GEO+AI: how next-generation search engine optimization works

SEO optimizes your presence on Google and Bing. GEO (Generative Engine Optimization) enables your content to be understood, interpreted, and picked up by AI engines.
Generative AI, on our end, helps us decode the real questions your prospects are asking, their natural phrasing, their intentions, and their challenges.

This integrated approach creates synergy between:

• Traditional engines
• Generative engines
• Voice search
• Natural language understanding

In B2B, this combination becomes a performance lever that is difficult for your competitors to catch up with.

Unlike SEO, which optimizes your content for traditional engines, GEO focuses on how AI engines understand your responses, interpret your intentions, and select the most relevant content. Together, SEO and GEO ensure complete visibility in a hybrid ecosystem.

How ExoB2B applies SEO+GEO+AI

Our methodology has been developed specifically for B2B organizations and their complex purchasing cycles. It is rigorous, scalable, and adapted to new digital uses.

Comprehensive audit

Analysis of your visibility on Google, Bing, generative engines (ChatGPT, Gemini, Perplexity), and voice search.

Advanced semantic research

Identification of traditional keywords and conversational phrases used by your decision-makers. We also analyze how AI engines interpret your content to understand why, or why not, they select and cite it in their generated responses.

Technical and editorial optimization

Adjustment of markup, structure, service pages, case studies, and long-form content.

GEO referencing

Integration of geographic, sector-specific, and contextual references specific to Quebec, Canada, and your niches.

Continuous monitoring and adjustments

Constant monitoring and ongoing optimization based on engine and AI updates.

The benefits of SEO+GEO for your enterprise

Next-generation SEO offers you complete visibility in an ecosystem where traditional search engines coexist with AI engines. This approach allows you to:

• Be present in all search areas (Google, Bing, AI, voice search)
• Get more qualified traffic that is closer to your niche markets
• Strengthen your credibility in a competitive sector
• Position yourself in a sustainable and difficult-to-imitate manner
• Benefit from measurable and stable returns

This approach anticipates change rather than reacting to it. It also reinforces the perceived reliability of your content, an essential criterion for AI engines that favor credible and consistent sources.

ExoB2B: experts in SEO, GEO, and next-generation search engine optimization

For nearly 25 years, ExoB2B has been helping B2B companies evolve their digital presence. Our unique expertise in SEO, GEO, and artificial intelligence allows us to help both SMEs and large companies occupy a strong, credible, and differentiated space in their markets.

We don’t just optimize your content: we work with you to build a sustainable foundation that supports your content strategies, campaigns, and business objectives. It is this ability to combine rigor, vision, and action that makes us a recognized partner in the Quebec and Canadian B2B sector.

Ready to boost your visibility in all traditional and generative search engines?

Activate your SEO+GEO+AI visibility