The #3 B2B Marketing Bi-Monthly

You were on vacation for two weeks and feel overwhelmed by all the exciting news? Here’s a summary that should guarantee you a smooth transition back to work!

1. Whistling a tune with an eye on your Twitter feed

At the end of March, Twitter will come out with an application that will help you discover new music artists. Is this good news for those from the music industry who will now be able to reach all 500 million Twitter users? Yet we know that both My Space and Ping (from Apple) were unable to do this on the long-term…

Read more.

2. Blocking ads on the internet: the consequences may be more involved than they seem…

More modules (for example, AdBlock Plus) and web browsers (like Safari and Firefox) now block ads on the net. This way, we can finally say goodbye to pop ups, ads and other banners. The web giants (namely, Google) are rising to meet the challenge by limiting the use of anti-advertising software: this represents a significant economic loss and raises the issue about whether web content should be free.

Read more.

3. Chromebooks: low-cost computers from Google

Considered by some as poor copies of Apple’s MacBook Pro, by others as computers at unbeatable prices, Google’s Chromebooks don’t go unnoticed. Different versions are available in Canada now starting from $250.

This product is also a great example of B2B cooperation, given the large number of professionals, and types of professionals, involved (Acer, Samsung, HP, Best Buy, Future Shop, etc.).

4. Invest today to get more tomorrow

A report realized by the World Intellectual Property Organization reveals that international patent filings increased by more than 6 % in 2012. The United States are in first place, while Canada is 12th with a drop by 6.7 % in its international patents filings.

Read more. 

Links to previous B2B bi-Monthly articles:

The #2 B2B Marketing Bi-Monthly

The #1 B2B Marketing Bi-Monthly

Blog Archive

More articles that might interest you?

B2B personas: understanding them and mastering the buyer’s journey

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the… Read More...

Multicampaigning in B2B (Google Ads and LinkedIn Ads): the winning recipe

Those who know me know that I'm a big fan of Google Ads. The platform is well built, and there's… Read More...

Social selling: an essential B2B skill

The B2B marketing landscape is changing rapidly. Probably the biggest adjustment is in the sales approach. In a world where… Read More...