The Quebec snow cover is finally starting to disappear as the temperatures climb in the Belle Province. Spring almost makes us forget the B2B news of the past two weeks. Here’s a quick summary of the breaking news!

On your marks. Get set. Go!

Lena Garibian highlighted the main points of a study realized by Ascend2. The goal of the survey was to compare the use of certain strategies and emtrics, depending on whether a company works B2B or B2C. Paid searches (Pay Per Clic or “PPC”) are the main tactic used in B2B, while social media marketing domainates in B2C.

Read more.

Yes we scan!

Barcodes have long been the last thing on my mind. I’ve often thought that it was a technological relic of a different era. Yet, if it’s true that this technology is celebrating its 40th anniversary, il n’en demeure pas moins that it’s used more and more: products of mass consumption, QR codes, product traceability. An essential tool!

Read more.

MEC: the equivalent of a plumber for the manufacturing industry

An interesting article presented by Alexandre Maurais and his company MEC. The idea? Help manufacturers facing glitches and technical problems. That must take a lot of flexibility and adaptability to resolve emergency situations like these!

Airbus soars

The European aircraft manufacturer Airbus launched a frontal attack against the American company Boeing by installing a production assembly line in Alabama. The objective of the facility, which costs 758 million dollars, will be to manufacture four A320 model planes each month. It’s highly possible that this activity will sustain numerous B2B partners in Europe and in the United States.

Read more.

Links to previous B2B bi-monthly articles:

The #3 B2B Marketing Bi-Monthly

The #2 B2B Marketing Bi-Monthly

The #1 B2B Marketing Bi-Monthly

Subscribe to our Newsletter

Blog Archive

More articles that might interest you?

Multicampaigning in B2B (Google Ads and LinkedIn Ads): the winning recipe

Those who know me know that I'm a big fan of Google Ads. The platform is well built, and there's… Read More...

Social selling: an essential B2B skill

The B2B marketing landscape is changing rapidly. Probably the biggest adjustment is in the sales approach. In a world where… Read More...


12 differences between B2B and B2C marketing

Is the consumer or business marketing all the same? If it were, buying a molten metal skimmer would be just… Read More...