Marketing automation

B2B marketing automation: align, simplify, amplify

In B2B, purchasing cycles are long, involve multiple decision-makers, and take place across multiple channels. B2B marketing automation is not just a productivity tool: it’s a strategy that transforms your processes, nurtures your leads at the right time, and frees your teams from repetitive tasks.

At ExoB2B, we are strategists and tacticians: we design B2B automation scenarios that align sales and marketing, leveraging your current tools or guiding you toward the right choices.

Why your business needs automation

Without automation tailored to the B2B buying cycle, your leads progress slowly and your teams lose efficiency. With well-planned B2B marketing automation, you will:

• Align sales and marketing around a common orchestration
• Nurture your prospects over several months, through the right channels
• Reduce your sales cycles by maintaining constant and relevant contact
• Leverage AI and intent data to trigger the right actions
• Optimize your marketing investments by limiting waste

Our approach at ExoB2B

We are not platform resellers and remain technologically agnostic. Each B2B marketing automation mandate is based on:

• Analysis of the B2B purchasing cycle: understanding your personas and their triggers
• Intelligent scenarios: designing relevant and effective automated journeys
• Adapted technology: optimizing your existing tools (HubSpot, Salesforce, Zoho, Marketo, etc.) or assisting you in your choices
• AI and intent data: integrating dynamic signals that trigger the right actions at the right time
• Sales/marketing alignment: building processes that serve both your teams

The benefits of successful automation

• Time savings and operational efficiency
• Better nurtured and more qualified leads
• Accelerated conversions thanks to scenarios tailored to B2B
• Stronger alignment between sales and marketing
• Measurable orchestration that maximizes your results

ExoB2B: experts in B2B marketing automation

For nearly 25 years, we have been helping B2B companies optimize their marketing and sales processes. We don’t impose tools on you: we maximize your existing resources and integrate artificial intelligence to improve your results.

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