Rich Content

Rich B2B content: convince, reassure, engage

In B2B, rich content is tangible evidence that moves decision-makers from interest to trust. Case studies, white papers, e-books, customer testimonials, podcasts, brochures… these are high-value formats designed to nurture your potential customers (prospects) and support your sales teams. At ExoB2B, we specialize in creating written content that lasts, that can be consulted, and that reassures. And today, with the rise of AI, we are paving the way for new formats such as video and webinars, which are more quickly accessible and less expensive, while maintaining the same level of rigor and relevance.

Why your business needs rich B2B content

• Without rich content, your content strategy remains incomplete. With it, you can:
• Provide concrete evidence to support your sales arguments
• Go beyond superficial information and demonstrate your expertise
• Nurture the thinking of your potential customers (prospects) at every stage of the buying journey
• Give your sales teams concrete tools to convince and close deals
• Improve your credibility and differentiation from your competitors

Our approach at ExoB2B

Each piece of rich content is designed to drive conversion:

• Strategic format selection: case study, white paper, e-book, testimonial, podcast, brochure, presentation, or webinar
• Expert research and writing: clear, structured content aligned with your augmented personas and customer journeys
• Augmented SEO optimization: so your content is visible and findable on Google, Bing, voice search, and AI
• Design and enhancement: professional presentation that reinforces credibility and impact
• Openness to new formats: video capsules, live streams, AI-accelerated webinars designed to engage your audiences

The benefits of well-designed rich content

• Tangible evidence that reinforces your company’s credibility
• Better-educated potential customers who are closer to making a decision
• Clear differentiation from less structured competitors
• Sustainable, reusable, and amplifiable content across multiple channels
• Direct synergy with your sales and marketing campaigns

ExoB2B: experts in B2B content since 2002

We have been producing rich content for nearly 25 years: white papers, case studies, e-books, and customer testimonials are at the heart of our work. Today, we continue to innovate by integrating AI and new formats (video, webinars) to offer you even more powerful tools.

Let us create your Rich Content