B2B digital campaigns

B2B digital campaigns: targeted, measurable, effective

In B2B, your potential customers (prospects) aren’t everywhere: they’re where you need to be. At ExoB2B, we deploy precise and measurable digital campaigns on Google, Bing, and LinkedIn, the key channels for reaching your decision-makers. We also integrate, when relevant, professional B2B marketplaces such as Microsoft AppSource to maximize the visibility and conversion of your solutions.

Why your business needs B2B digital campaigns

Without well-targeted campaigns, your budgets are diluted and your results remain invisible. With structured and optimized B2B digital campaigns, you will:

• Reach decision-makers directly at the right time
• Accelerate the generation of qualified sales leads
• Improve the visibility of your products and services in your niche markets
• Optimize your investments through clear and measurable tracking
• Integrate your campaigns into your overall strategy for a lasting impact

Our approach at ExoB2B

Each campaign is designed to be a measurable growth driver:

• Strategic analysis: understanding your targets, their journey, and their triggers
• Choice of B2B channels: Google Ads, Bing Ads, LinkedIn Ads, and, if necessary, professional marketplaces such as Microsoft AppSource
• Message creation and optimization: aligned with your personas and growth objectives
• Continuous management: performance monitoring, real-time adjustments, integration of intent data
• Alignment with sales: your campaigns directly feed your sales teams with qualified leads

The benefits of successful campaigns

• Better targeted and more qualified sales leads
• Greater visibility in B2B decision-making environments (Google, Bing, LinkedIn)
• Clear and documented return on investment
• Campaigns that support your sales, not just your brand awareness
• Synergy with your other marketing levers (website, automation, content)

ExoB2B: experts in B2B digital campaigns

Since 2002, we have been helping companies conquer new markets through structured digital campaigns. Our expertise on Google, Bing, and LinkedIn, combined with the use of AI and intent data, ensures concrete and measurable results.

Talk to a specialist