Email marketing campaigns may seem like a thing of the past. These were the first online marketing tactics, a way to adapt direct marketing to what was then a new technology. In an era of social networking, inbound marketing and constant “new technologies”, email marketing campaigns appear as something dated or obsolete.
Yet they are still very effective. Even while keeping into account the new anti-spam measures (Bill C-28 in particular), these campaigns can be a very efficient and cost-effective way to reach a target audience, and with a high conversion rate.
In this case study, this is what we want to explain. For one of our clients, we have developed a marketing email campaign. The goal was to invite potential prospects to an event: one of the largest tradeshows in the customer industry.
The result? 9 scheduled appointments with prospects and at a cost per lead six times less than the average.
If you want more information, we invite you to read the case study here.