Marketing
Transformation

Category: Marketing Communication Strategies

Don’t Kill your B2B Marketing

Posted on by Lynda St-Arneault
Today we’re facing a lot of uncertainty and this inevitably affects the companies and B2B marketing decisions we make. Let's try to find, in all this chaos, a time for opportunity. Let's stay active! Our decisions will have an impact on our entire ecosystem, starting with the people who make…. Read More...

Exercising Thought Leadership in B2B Marketing

Posted on by Claude Malaison
It’s no longer a secret for anyone; in this day and age, any company into business-to-business marketing aiming to become a LEADER in their field of expertise, with several years of experience in R&D and, the sale of their products which are often manufactured, must assert this fact in the face…. Read More...

Marketing influencers: our 2018 Top 30

Posted on by Claude Malaison
We start March with our Top 30 marketing influencers of 2018. In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. These influencers are all over the place. People talk about them…. Read More...

The 10 benefits of marketing outsourcing

Posted on by Collaboration
Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations, and this trend will continue…. Read More...

Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

Posted on by Collaboration
I want to be 1st in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I urgently need to recruit staff ... Do you ever find yourself thinking these things out loud? Perfect! We have the…. Read More...

THE IMPORTANCE OF PERSONAS IN B2B

Posted on by Lynda St-Arneault
According to a survey conducted by ITSMA, currently 44% of marketers are using personas in B2B. We believe that in the next 12 months this number will climb to 73%. This trend is quite logical and profitable when personas are developed with method and rigor. Personas are a result of…. Read More...

B2B content marketing sans budget or bandwidth – hmm!

Posted on by Collaboration
You’ve heard a lot about B2B content marketing. You've read that it has to be researched, strategized, developed, optimized and promoted.  Oh, and why not do an overhaul of company culture while you're at it, turning internal experts into regular content contributors. But if you look up from your computer…. Read More...

Everything you need to know about Facebook Pixel

Posted on by Collaboration
Do you have a website and want to advertise via Facebook?  Besides grooming the content of your ad beforehand, is also essential is to get complete statistics on how visitors interact on your website through your advertising. In this article, we’ll detail how Pixel, developed by Facebook, will serve as…. Read More...
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