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Category: Stratégies-marketing

B2B marketing strategy and AI

B2B marketing strategy: positioning, content, and AI in one seamless motion

A B2B marketing strategy that integrates positioning, content, and AI cannot exist in isolation. Indeed, these elements must move forward in unison. When they do, search engines and artificial intelligence engines understand much more clearly what a company really represents. Consequently, this alignment becomes a…. Read More
Published by : , on December 6th, 2025.
Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Marketing Strategy, Positionnement stratégique -, Stratégies-marketing

The augmented persona: the new weapon in industrial B2B marketing

In B2B marketing, understanding your buyer is key. However, many industrial companies still limit themselves to static personas, created once and rarely updated. But the market moves quickly. Decision-makers change jobs, priorities, and seek information through new channels. This is where the augmented persona comes…. Read More
Published by : , on August 18th, 2025.
Categories : Marketing B2B -, Personas -, Stratégies-marketing
B2B Marketing Strategy

B2B marketing strategy and branding: align, express, advance

In today's competitive landscape, maximising your presence in niche markets is essential. But to achieve this, it all starts with a thorough understanding of your audiences and a well-targeted B2B marketing strategy. Defining a solid strategic positioning can transform the way a company perceives -…. Read More
Published by : , on April 22nd, 2025.
Categories : B2B Marketing, Branding B2B -, Marketing Strategy, Positionnement stratégique -, Stratégies-marketing
podcasts

What is the real value of podcasts in B2B marketing strategy?

Podcasts in B2B marketing are an innovative tactical tool. I find it particularly interesting for building trusting relationships. But also to establish your company's authority and engage a professional audience in an authentic and lasting way. According to a 2023 study, 26% of podcast listeners…. Read More
Published by : , on December 2nd, 2024.
Categories : B2B Marketing, Content Marketing, Leadership éclairé -, Marketing d’influence, Marketing de contenu, Marketing Strategy, Stratégies-marketing, Thought Leadership

SaaS commercialization strategy: gain efficiency to break into new markets

The software-as-a-service (SaaS) market is booming, with the advent of AI and the emergence of new trends. In this context, developing an effective SaaS commercialization strategy is essential for any company looking to stand out and conquer new markets. In this post, I want to…. Read More
Published by : , on November 4th, 2024.
Categories : B2B Marketing, Marketing B2B -, Marketing Strategy, Positionnement stratégique -, Strategic Development, Stratégies-marketing
digital marketing

Digital marketing in B2B: an absolute must

B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the…. Read More
Published by : , on May 23rd, 2024.
Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Intelligence artificielle, Marketing automation, Marketing numérique et stratégique -, Martech, Martech, SEO, Social Networks, Stratégies-marketing

A rude awakening for your B2B marketing content strategy

The time for creating content for the sake of creating content is more than dead. You can still do it if you don't take the time to read this post. I'm going to show you how your content strategy needs to be reviewed and supported…. Read More
Published by : , on March 27th, 2024.
Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Intelligence artificielle, Marketing Communication Strategies -, Marketing Strategy, Stratégies-marketing

Marketing and sales alignment : see how AI can strengthen it to optimise your customer journey

Digital transformation has been shaking up traditional B2B marketing methods for several years now. But with the arrival of AI and language models such as ChatGPT, we're seeing these changes accelerate. But also the possibility of better alignment between marketing and sales. One of the…. Read More
Published by : , on October 17th, 2023.
Categories : Alignement ventes marketing, Artificial Intelligence, Digital marketing, Marketing Research, Marketing Strategy, Sales-Marketing Alignment, Stratégies-marketing, Transformation marketing -
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