12 differences between B2B and B2C marketing

Le marketing aux consommateurs ou aux entreprises, c’est du pareil au même? Si c’était le cas, l’achat d’un écumeur de métal en fusion serait tout aussi simple qu’une bouteille de shampoing, non? En quoi le marketing B2B est-il si différent du marketing B2C? Nous sommes conscients que nous revenons sur ce sujet qui…. Read More...

Why you should consider a Situation Analysis in Strategic Marketing in B2B

Situation analysis in strategic marketing in B2B[1] can be seen as a “turn off” for some prospects, who only see it as an ordinary transfer of knowledge. Some would even say something like “if you’re good at it, you don’t need to go through all of this before acting”. Acting here means communicating (PR,…. Read More...

Use of social networks in B2B marketing (2) The buying cycle!

I mentioned LinkedIn 1 month ago in a blog post. It answered the pressing question of 2020-2021: what do I do with LinkedIn for my business development? I would like to discuss in this post, the importance of social networks in the B2B buying cycle. When we look at this graph from Hootsuite,…. Read More...

Exercising Thought Leadership in B2B Marketing

It’s no longer a secret for anyone; in this day and age, any company into business-to-business marketing aiming to become a LEADER in their field of expertise, with several years of experience in R&D and, the sale of their products which are often manufactured, must assert this fact in the face of its target…. Read More...

Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

I want to be 1st in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I urgently need to recruit staff ... Do you ever find yourself thinking these things out loud? Perfect! We have the magic solution that…. Read More...

Why should I use webinars in my B2B strategy?

Social media, email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Most of us have been leveraging these  for a while now! That’s why it’s also necessary to mix things up and use new marketing tools to achieve complimentary or different goals. Have you ever thought of…. Read More...

Why include Instagram stories in your B2B marketing strategy?

We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Today we’d like to offer you a post on its closest competitor, Instagram. Instagram was bought out by Facebook in 2012 and now has around 700 million users worldwide (B2B & B2C). This…. Read More...

Everything you need to know about Facebook Pixel

Do you have a website and want to advertise via Facebook?  Besides grooming the content of your ad beforehand, is also essential is to get complete statistics on how visitors interact on your website through your advertising. In this article, we’ll detail how Pixel, developed by Facebook, will serve as both a conversion…. Read More...

Monitoring, automating, analyzing: Top tools for social networks!

Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. Whether it’s for monitoring your social networks, curating content, or analyzing, there are a multitude of tools…. Read More...

6 tips for a successful Facebook ad

Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords. In addition to the great configuration of your campaign, it’s the content of your Facebook ad that will make all the difference in the eyes of the web surfer and, that…. Read More...