The first month of 2013 is over but many predictions were made. Behind my social media monitoring platform (oh yes, we’re pretty high-tech at Exo!), I saw several blog posts on the boom of e-commerce or, in other words, electronic commerce. One of the most…. Read More
Category: Technology Sales and Marketing
It’s a fact; technology is a pillar of contemporary marketing. Nowadays, B2B marketing professionals in SMBs1 are expected to play three CxO2 roles in one: Chief Marketing Officer (CMO), Chief Information Officer (CIO) and Chief Technology Officer (CTO). That’s a lot for one person. In short, those…. Read More
As we all return to work (and along the same lines as my previous article), let’s also return to the basic principles of Google Analytics. Of course this short guide won’t bring anything revolutionary to SEO experts, but it should provide support to business managers…. Read More
