Marketing
Transformation

Category: Technology Sales and Marketing

PPC B2B Marketing Campaign: 4 Lessons from Sensei Lawrence

Posted on by Vincent Cloutier-Naud
Have you watched the spin-off series of the Karate Kid cult movies "Cobra Kai"? When it comes time for the movie hero to market his dojo, the sensei tries several tactics, including: street marketing display (displayed in schools), public demonstrations, viral videos (Miguel fighting at school), guerrilla marketing and representation.…. Read More...

B2B Marketing in 2020: Here are 9 predictions from our specialists

Posted on by Lynda St-Arneault
Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on the right foot. Each of…. Read More...

Hype Cycle Marketing: Having the means for its own ambitions

Posted on by Claude Malaison
Recently, the technology watchdog firm, Gartner, published its famous "Hype Cycle" on marketing-related technologies or, if you prefer, "martech". In case you didn’t know, every year, the US firm publishes its Hypes Cycles for everything related to technology. Five Cycles Marketing, human resources, finance, communications, etc., everything is scrutinized or…. Read More...

Automation: It’s Not Automatic

Posted on by David Lepage
Your company does email campaigns. Then one day, your marketing coordinator tells you about this new platform or that revolutionary tool that makes it possible to automate your campaigns -- you will suddenly double your conversion rate, the number of clicks will explode, and you will retire in the next…. Read More...

How do you increase B2B brand awareness so it pays off?

Posted on by Lynda St-Arneault
If you show your brand in a specialized trade show in your industry, will you get the reaction you want from the person you're trading with? If a client is looking for a solution to an important problem that he regularly experiences in the course of his work, will he…. Read More...

New technology, new products. Which marketing strategy to adopt?

Posted on by Lynda St-Arneault
Today we are launching new products in environments that change at full speed. Whether it’s new technology, competition, ecology or legal, everything is moving, and our companies are witnessing it and have to adapt and, adapt their marketing strategy to survive. The launch of new products or services is one…. Read More...

B2B Martech: take your time, but hurry up!

Posted on by Alain Thériault
AI, predicitive, sales enablement, DMP, Big data, digital transformation, machine learning, IoT… The Martech sector (marketing technology) offering amounts to an incredible alphabet soup. Interest in solutions that can handle large data sources is high for large corporations, in both the B2B and B2C sectors. But what about Quebec B2B…. Read More...

Understanding the impact of data mining and artificial intelligence on data analysis

Posted on by Alain Thériault
Alain Thériault speaks with Claude Théoret, CEO and founder of Nexalogy. Nexalogy is a tool for extracting and analyzing data from social networks. Nexalogy doesn’t just provide monitoring (analysis of one or several data sets). It does a complete analysis of your social media data: better understanding of the community,…. Read More...

What type of landing page should be used to generate leads?

Posted on by Collaboration
In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. You'll also learn how to choose the one that will…. Read More...

Landing page and lead generation in B2B marketing: best practices

Posted on by Collaboration
Do you remember the first landing page you ever created? Do you remember mulling endlessly over the form and substance, the function and the objectives? A lot of us have been in that boat. That’s why over the next few weeks we’ll provide you with a series of posts on landing…. Read More...
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