Technology Sales and Marketing Archives

The heart has its reasons… Credibility and trust in B2B

Despite the sales and marketing process adapted to the complex sales cycle, it happens that an opportunity escapes you for reasons beyond your control. The mathematician and philosopher Blaise Pascal once said that "the heart has its reasons that reason does not know”. Although its…. Read More

Published by : Collaboration, on March 6th, 2014.

Categories : Technology Sales and Marketing

“Customer capital” in B2B is still underexploited in Quebec

In a study done by Exo in 2012, we discovered with amazement that only 34% of B2B companies in Quebec used a CRM. Stupor! Behind this 3 letter acronym that represents much more than a type of software, we understand that the clients’ place in…. Read More

Published by : Collaboration, on December 3rd, 2013.

Categories : Technology Sales and Marketing

Why should we go ahead with a Google campaign?

Following up from a training I attended last September by Cardinal Path, I got the idea to speak to you about 5 great reasons to use Google Analytics. This week, I’ll be talking about other Google (Adword being one of them) campaigns. As many of you probably…. Read More

Published by : Collaboration, on October 22nd, 2013.

Categories : Technology Sales and Marketing

5 great reasons to use Google Analytics

In this blog, I’ll be discussing Google Analytics from an analyst’s point of view. As an analyst at Exo Marketing, I find it interesting to analyze the data of a website using this tool. Recently, I even cracked open the mysteries of Google Analytics… Google…. Read More

Published by : Collaboration, on October 3rd, 2013.

Categories : Technology Sales and Marketing

No more valid reasons for not having an online business!

A few months ago, Exo marketing conducted an audit for a client who sells parts for a multitude of industries. One of the problems raised to our attention by this client was that they felt that their representatives should spend as much time on the…. Read More

Published by : Collaboration, on October 1st, 2013.

Categories : Technologie ventes et marketing -, Technology Sales and Marketing

Setting up a CRM in B2B: a team effort

According to a study conducted by Exo Marketing and Ténor Marketing in 2012 on marketing activities by B2B companies in Quebec, surprisingly only 34% of B2B companies use customer management systems (CRM). Excel follows with 14% and, except for ERPs and accounting systems, solutions like…. Read More

Published by : Collaboration, on June 10th, 2013.

Categories : Technology Sales and Marketing

Are you ready for marketing automation in B2B?

Martine, is your company ready for marketing automation? Did you know that it’s coming back in style? If your company is located in Quebec, then it probably isn’t ready! To get marketing automation, you’ll need a CRM and, if I believe our latest study, there…. Read More

Published by : Collaboration, on March 7th, 2013.

Categories : Technologie ventes et marketing -, Technology Sales and Marketing

Every B2B sales driven organization needs a technologist within the marketing team

It’s a fact; technology is a pillar of contemporary marketing. Nowadays, B2B marketing professionals in SMBs1 are expected to play three CxO2 roles in one: Chief Marketing Officer (CMO), Chief Information Officer (CIO) and Chief Technology Officer (CTO). That’s a lot for one person. In short, those…. Read More

Published by : Collaboration, on September 11th, 2012.

Categories : Technology Sales and Marketing

Google Analytics in B2B: the first step in becoming an adventurous manager

As we all return to work (and along the same lines as my previous article), let’s also return to the basic principles of Google Analytics. Of course this short guide won’t bring anything revolutionary to SEO experts, but it should provide support to business managers…. Read More

Published by : Lynda St-Arneault, on September 4th, 2012.

Categories : Market Research, Marketing Research, Technology Sales and Marketing