Automation: It’s Not Automatic

Your company does email campaigns. Then one day, your marketing coordinator tells you about this new platform or that revolutionary tool that makes it possible to automate your campaigns -- you will suddenly double your conversion rate, the number of clicks will explode, and you will retire in the next year! Yippee! Too…. Read More...

Set Your Employer Brand Apart – A Digital Campaign Example

Creating and strengthening an employer brand is an ongoing challenge for every business, especially in industries where employers fight for a limited source of qualified workforce. In such a situation, defending the company's interests turns into a strategic MarCom mission. So how do you achieve that? I'll share some insights from campaigns we…. Read More...

ExoBlog’s 10th anniversary – An interview with Lynda St-Arneault

ExoB2B's blog celebrates its 10th anniversary. During the past decade, the company has made it a sustainable platform to share knowledge and new innovations in the world of inter-company marketing. But beyond its informational aspect, ExoB2B's blog has also proven to be a powerful marketing tool and an effective lead generator. Lynda St-Arneault,…. Read More...

CMS and personalized websites; the best of both worlds

Web sites have always been customized Since the beginning of the Web in the 90’s, sites have been created with whatever popular theme of the moment, but especially, to the appeal of the customer. Everyone wants to stand out from the competition and the best way to do that is to create, with…. Read More...
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AI to predict the results of your marketing efforts

In a world where marketing departments must constantly justify their existence and measure their results, being able to predict the success of a campaign seems to be fictional. And yet, predictive analysis aided by artificial intelligence (AI) is a growing trend in marketing. In a longer B2B cycle that requires numerous interventions and…. Read More...
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The right ingredients for an effective marketing automation

In the fantastic world of marketing, the heavy trend that has been imposed in recent years is undoubtedly marketing automation! Whether you're talking about customer experience, digital marketing and many more, if you don't consider it, you may encounter some issues. Gartner even predicts that by 2020, 85% of the customer relationship will…. Read More...
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Role and challenges of B2B branding

How is B2B branding different from sales and marketing, and why should B2B companies adopt a branding strategy based on specific objectives? The subject of Branding comes up more and more frequently in B2B and rightfully so, as it deserves thoughtful consideration. As a B2B marketing professional, you should carefully think through the…. Read More...
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The 10 benefits of marketing outsourcing

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations, and this trend will continue to grow in…. Read More...