Summer (or back-to-school!) “e-marketing” reading suggestions

The stifling Montréal heat is a reminder that we are in the middle of summer, which for some is synonymous for vacation. For many of us, this is one of the rare moments where we can sit down with a good book and enjoy uninterrupted reading while others will wait for the back-to-school period to discover and enjoy new books.

As an analyst specialized in inbound marketing, I’m obviously presenting you with an e-marketing oriented reading list that may be enjoyed on your favorite beach, in a tent or in a southbound plane.

Tribes: We Need You to Lead Us
(Seth Godin, 2008)

Although not very recently published, this book is an e-marketing classic, especially when it comes to relationships of power and hierarchy between different social groups.

Earned a score of 3.5/5 (615 votes) on Google Books.

Search Engine Optimization for Dummies
(Peter Kent, 2012)

I’ve always been a fan of the “… for dummies” collection, which tends to simplify and popularize complex topics. And they did pretty well with this one. As SEO is a sector that evolves as fast as lightning, I recommend the 2012 version rather than the 2010 one.

Earned a score of 4/5 (11 votes) on Google Books.

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity 
(Avinash Kaushik, 2009)

This book constitutes a solid base for anyone looking to improve their web marketing analytic skills. Even though it’s not as easy to understand as the previous two, you might find this one closer to practice. Once you assimilate the different schools of thought and marketing philosophies, this book will make you fully functional within your company.

Earned a score of 4/5 (439 votes) on Google Books.

If you have reading suggestions for Exo Marketing, please let us know in the comment section below! And one last thing: have a great vacation (or back-to-school season!)!

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