Video: Data and Artificial Intelligence in B2B marketing: leverage them to boost growth!

14 March 2017 by    Alain Thériault

A series of videos on two must-follow trends in B2B Marketing: Data and Artificial Intelligence

Alex Sereno, Marketing and Communications Director at Café Barista (microtorrefactors since 2004) has been exploiting data for a long time. Discover with Alain Thériault, Partner at Exo B2B how he leverages it to propel his business’ growth and extend its communication.

This video is the first in Exo’s new spring series on data and artificial intelligence (AI).


Have questions about B2B marketing?

E-mail them to Alain Thériault Your question may become the question of the month!


Here is another link that might be of interest to you:

The Future of Marketing? Artificial Intelligence


More on Barista and On s’en food



About Alain Thériault

If a man does not walk at the same pace as his companions, it may be that he does not hear the same drum. Let him follow the music he hears! A former College dropout, Alain has that out-of-the-box thinking that enables him to come up with creative solutions. He went back to school to study guidance counseling and after a few years of work in the field, went back again, to earn an MBA. A bachelor of Education and an MBA in marketing is not exactly your typical learning path! Yet, that odd match was exactly what allowed him to become the General Manager of the University of Montreal's entrepreneurship center. Being… Read more

Exo B2B Publications


Overcome the content crisis on the Web

90% of companies practice content marketing but only 30% consider it effective! * Act now because  on the…

Blog archives


Two choices are available :
A subscription to our mailing list. You will receive about one email per month, informing you of any news and exclusive content. A subscription to our blog. Be a step ahead of your competition by getting access to more than 400 blog posts, specifically about B2B marketing.

Subscribe to Exo blogue

100% B2B marketing