April 2012

You’re sitting on a goldmine: your website’s statistics

Your website’s traffic statistics constitute a wealth of information. Are you making the most of data you have to hand? Your prospects and clients search for you on Google and other search engines, from their computer, tablet or smart phone. You know they do because…. Read More

Published by : Collaboration, on April 30th, 2012.

Categories : Market Research

Not your daddy’s sales and marketing

What is the impact of content marketing on the roles of sales and marketing, and how does it help sales? In the 1970s, my daddy sold photocopiers to SMEs. Trained in Dale Carnegie’s philosophy, he was soon admitted to the exclusive club formed by the…. Read More

Published by : Lynda St-Arneault, on April 19th, 2012.

Categories : Business Development

There is nothing worse than a fruitful company to solve a sales team issue

Sounds odd? When you stop and think about it, a company that makes money through legacy clients or a monopolistic situation has its work cut out for it, especially when it comes to performing and adopting better sales practices. Often enough, such organizations are now…. Read More

Published by : Collaboration, on April 16th, 2012.

Categories : Business Development