B2B branding strategy: how to stay present in the customer’s mind In B2B, decisions are rarely made on a whim. But they often start at a key moment. A tension, a need, an emergency. What if your brand was the one that came to mind… at the moment of truth? That's where your B2B branding strategy…. Read More Published by : Claude Malaison, on July 10th, 2025.