Blockchain, chatbots & AI : we aren’t (quite) there yet

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018.…. Read More...

Elka Suspension completes a successful digital transformation with Exo B2B

To adapt to a changing industry, Elka Suspension, a manufacturing company in Boucherville, collaborated with Exo B2B to transform its business model and embrace the digital age. The results went beyond Elka's expectations and the numbers speak for themselves. In less than four months after the transformation, the investment already proved…. Read More...

Marketing influencers: our 2018 Top 30

We start March with our Top 30 marketing influencers of 2018. In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. These influencers are all over the place. People talk about them…. Read More...

The right ingredients for an effective marketing automation

In the fantastic world of marketing, the heavy trend that has been imposed in recent years is undoubtedly marketing automation! Whether you're talking about customer experience, digital marketing and many more, if you don't consider it, you may encounter some issues. Gartner even predicts that by 2020, 85% of the…. Read More...

How will your B2B company react to a financial crisis?

It happened on February 5th: a sudden, somewhat unexpected market correction. The Dow Jones registered its worst one-day loss in history while experts and analysts tried to reassure investors. Then it happened again on the following Thursday. How are B2B business affected – if at all – by market fluctuations…. Read More...

B2B sales – alignment to the rescue!

Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules of the game have changed considerably and will continue to do so. There are now so many ways for B2B…. Read More...

Improving the customer experience in B2B

There was a time when if you were in the right market at the right time with the right product, you would be successful. The overall customer experience was secondary to how well you satisfied the need. But increasing competition, commoditization and automation is forcing change. Yet, most B2B companies…. Read More...

THE IMPORTANCE OF PERSONAS IN B2B

According to a survey conducted by ITSMA, currently 44% of marketers are using personas in B2B. We believe that in the next 12 months this number will climb to 73%. This trend is quite logical and profitable when personas are developed with method and rigor. Personas are a result of…. Read More...

C28: the right to legal action suspended but fines still possible!

On June 7, 2017 the story of Bill C-28 went through another plot twist. On that date, the government suspended the private right of action provisions under Canada’s anti-spam law. The purpose of this legislation is to protect Canadians from unwanted or unsolicited emails. The Bill was passed on July…. Read More...

Snapchat in B2B marketing: is it possible?

Snapchat was born in September 2011, in California. It was started by two Stanford University students. This free app, available for IOS and Android, is a sharing and ephemeral photos and videos platform. The company is currently valuated at $24 billion. As B2B marketing professionals and social media specialists, we…. Read More...